- Conference Speakers
Topics:
- Business
- Marketing & Branding
John Barnes
At any conference John Barnes takes you through his 7 moves of Marketing Judo that he successfully applyies to both his own and other companies today. His speeches are packed with amusing stories and events from his own experiences as well as practical examples from a whole range of companies, John demonstrates how it's always possible to find a competitive advantage - however small your budget or large your opponent!
Early Career
John began his successful career with blue-chip companies such as Procter & Gamble, Playtex, PepsiCo and KFC.
Harry Ramsden - The Success Story
He teamed up with Richard Richardson to turn Harry Ramsden's from a single Fish & Chip shop in Yorkshire into a highly successful international brand on a shoestring before selling the business to Compass PLC, the world's largest catering company.
Since selling Harry Ramsden's to Granada (now Compass PLC) he has become Chairman of The Restaurant People Group, which has acquired the fast expanding La Tasca Spanish Tapas Bars and Restaurants. He is a Director of a number of other companies including Caffe Nero PLC, galaxy 105 FM, Arena Leisure PLC and Zoo Digital PLC.
They fell into a way of thinking which they now call "Marketing Judo", based on the principles of Judo where brains matter more than brawn, and where anyone can become a Black Belt if they move quickly, train hard enough and keep their balance when others don't!
