- Conference Speakers
Topics:
- Business
- Marketing & Branding
Richard Richardson
RICHARD RICHARDSON began his career in marketing with Rowntree Mackintosh before spending the next 12 years with multi-national advertising agencies such as BBDO and Young & Rubicam. He teamed up with John Barnes to turn Harry Ramsden's from a single Fish & Chip shop in Yorkshire into a highly successful international brand on a shoestring before selling the business to Compass PLC, the world's largest catering company. Richard was responsible for the marketing and franchise development.
Marketing Judo
They fell into a way of thinking which they now call "Marketing Judo", based on the principles of Judo where brains matter more than brawn, and where anyone can become a Black Belt if they move quickly, train hard enough and keep their balance when others don't!
Richard takes you through their 7 moves of Marketing Judo that they are successfully applying to both their own and other companies today. Packed with amusing stories and events from their own experiences as well as practical examples from a whole range of companies, Richard demonstrates how it's always possible to find a competitive advantage - however small your budget or large your opponent!
