Martin Lindstrom

Early Career

After selling his agency in 1988, Lindstrom attended the Academy of Advertising before joining BBDO. In 1994, he went on to form BBDO Interactive Europe. Three years later he founded BBDO Interactive Asia, both of which grew to become the largest Internet solution companies in their regions. By the age of 30, Lindstrom had been appointed global COO of British Telecom/Looksmart. Working out of London and Sydney, his main role was to establish a global operation with offices across 18 countries.

Martin Lindstrom as Keynote Speaker and Consultant

According to the Chartered Institute of Marketing, the rapid rise of Lindstrom's career has made him one of today's most respected branding gurus in the world. With a global audience of over a million people, Lindstrom spends 300 days on the road every year, sharing his pioneering methodologies through speaking engagements and consultancies. The CEO and Chairman of LINDSTROM company, and the Chairman of BUYOLOGY INC., Lindstrom advises the top executives of companies including LEGO Nokia, McDonald’s Corporation, Proctor & Gamble, Yellow Pages, Nestlé, American Express, Microsoft, The Walt Disney Company and GlaxoSmithKline.  Lindstrom's reputation for earning "a guaranteed standing ovation" at his compelling lectures on 360-degree branding accompanies his popularity as a columnist

One of the most influential people in 2009

TIME magazine, arguably one of the world's most respected publications, announced that Lindstrom has been selected as one of the world's 100 most influential people of 2009. Lindstrom has been selected in the category of Scientists & Thinkers for his groundbreaking work on neuroscience and branding.

Martin Lindstrom as Columnist, Author and TV Commentator

Lindstrom is a NEW YORK TIMES and WALL STREET JOURNAL best-selling author and has been featured in the pages of the Wall Street Journal, Financial Times, USA TODAY, Fast Company, NEWSWEEK, BusinessWeek, TIME, INC. magazine, FORTUNE and The Washington Post, and has made appearances on NBCs TODAY show, ABC News, SKY, and several BBC shows. A contributor to Harvard Business Review and Advertising Age, Lindstrom's creative agenda is followed enthusiastically by business executives, marketing professionals and leading academics around the world.

Over the course of twenty years of hands-on marketing experience, Lindstrom has conceived a revolutionary set of principles that transform marketing strategies into positive business results. He rejects the old rules of the industry that conceptualized branding as an art form composed of vague commercials and awareness messages. Instead, his unique vision is scientific, process–based, and supported by global research studies. Lindstrom publishes his observations on branding in regular columns and in his 'Advertising Age' video reports. His brand–building shows which, during 2008, will be held in 49 cities across 29 countries, attract close to 800,000 people all over the world. He has been featured in Wall Street Journal, Newsweek, TIME, The Economist, New York Times, BusinessWeek, The Washington Post, USA TODAY, Fast Company, and more.

Martin Lindstrom has written five books, including works with industry icons such as Don Peppers, Martha Rogers, Paco Underhill, Patricia Seybold and Philip Kotler. His previous book, BRAND sense, published by Simon & Schuster New York, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. Like BRAND sense before it, Buyology, published by Random House Doubleday New York, has been translated into over twenty-five languages.

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