Ann Summers boss to star in charity Apprentice show

Ann Summers boss Jacqueline Gold will be risking getting fired by Alan Sugar in a charity version of the Apprentice.

The Whyteleafe-based sex shop boss will star in Sport Relief Does The Apprentice alongside property guru Kirstie Allsopp and former Eternal star Louise Redknapp.

The girls' team, which also includes Clare Balding, will be pitting their wits against Phil Tufnell, MP Lembit Opik and Kelvin MacKenzie The teams were given the challenge of setting up and stocking a West End store before taking to the floor and convincing the rich and famous to buy their wares.

Jacqueline says she was not daunted by the prospect of facing the Amstrad entrepreneur when filming for the programme.