Gordon Ramsay & Jamie Oliver Plan UK Chains

Gordon Ramsay and Jamie Oliver are taking the battle for our hearts and stomachs to the people, with both chefs planning chains of eateries across the U.K.

The first Jamie's Italian is scheduled to open in Oxford in May, followed by Bath in July and Brighton after that. Meanwhile, Ramsay opened his first Foxtrot Oscar in January and now, right behind it, comes his third pub, the Warrington, in Maida Vale.

Ramsay says the aim of both his planned chains is to provide fine British meals for about 30 pounds ($59) a head.