Diana Verde Nieto: Sustainable Communications
28th November 2008
In the past 15 years, Diana Verde Nieto has worked some really exciting brands, such as McDonalds, Burger King, BBC Worldwide, Virgin, Breathe.com and Scoot.com. She founded Clownfish in 2002, in order to make sustainability part of every day business practice. ... and, as they say, the rest is history!
Diana believes that the winners, who will emerge from the global recession, will be those who have mastered the art of sustainable communications - increasing the emotional value of brands, while reducing the environmental impact of their communications.