Karren Brady, football’s first lady, TV star and business speaker, speaks to the Sunday Times about her lack of interest in pursuing TV stardom.
Although West Ham’s prospects have nose-dived, Karren Brady’s fortunes have soared. She is a regular on The Apprentice, has released an autobiography, and is “offered a new series three times a week.”
“Come to the jungle, trek to the North Pole, dine with me, Ready Steady Cook, Celebrity Family Fortunes – I’d rather eat my own eyeballs.”
Karren started out at Saatchi and Saatchi, where she learned about brand-building, communication and ‘being on-message’.
She enjoys working for entrepreneurs and now advises Sir Philip Green and Simon Cowell.
“Self-made decision-makers, those are the people I work with best as I prefer their direct approach. My dad was an entrepreneur.”
Karren argues that, in many ways, women are better managers than men, and men should acknowledge it. .. “The great thing is that we are natural nurturers of people.”