Tel: +44 (0)20 7607 7070

Biography: Christian Majgaard - Read interview

Christian Majgaard


Others say

"A fire broke out in all of us after your presentation!"
Lindberg Eyewear

"Thank you for delivering your most excellent presentation.... the quality of the questions following your presentation only goes to show the interest that was generated. We have had excellent feedback from our customers and guests!"
Zürich Financials London

"Funny, experienced, practical approach that our mainly SME audience could really relate to"
Science City York

"On behalf of AXCEL (Equity fund) I want to thank you so much for your very great efforts at the board of KWINTET. You have shown a rare level of engagement, dynamic and positivism. We very much hope we can draw on you again."

Christian Majgaard is an inspiring international business keynote speaker. Christian was featured in the book by Dutch/British professors Trompenaars & Hampden-Turner as one of the “21 Leaders for the 21st Century”. He is an expert in branding, marketing, and business innovation.

Christian was global top executive at LEGO, responsible for world wide branding, marketing and business innovation, and is now an international consultant on marketing strategy. He was one of the key players for the marketing successes of products and experiences such as the Legoland parks, LEGO Mindstorms robots, the Harry Potter license and the world´s best selling children's software.

"On behalf of everyone at Miller I would like to thank you very much for your excellent presentation. It was very stimulating and totally supported our management direction."
Miller Insurance

Before joining LEGO, Christian was senior management consultant with PA Consulting. Christian left LEGO in 2000 in order to consult and inspire other international companies on their strategy, marketing, innovation and branding. Although branching out on his own, he still maintained close ties to LEGO´s owner.

Christian Majgaard has inspired companies like Nestlé, Motorola, Bang & Olufsen, Swiss Re, TNT, Disneyland, Deloitte, Heineken, and global institutions such as IMD, ESOMAR and EMPRESA.

He has authored the book '13 hints for Tomorrow's Brand Builders' as well as numerous articles for a variety of mainstream and specialist magazines.

Speaking Topics

Christian Majgaard is an entertaining and provocative keynote speaker on a number of topics including:

  • Business Innovation -  It doesn’t have to be complicated
  • There are no mature markets but many tired marketers
  • If you want a new vision I shall write you one now, but how will you make people change
  • Branding is not about being seen but about making a relevant impression
  • LEGO´s success story

 For further information or to book Christian Majgaard, call us at Speakers Corner on +44 (0)20 7607 7070 or email 

Interview with Christian Majgaard


How did you get into corporate speaking?


As a top manager at LEGO I grew into the role of speaking. When I left LEGO, many speaker agents contacted me. I felt attracted to Speakers Corner right away.


Which event has been your favourite and why?


I am probably sidestepping my answer, but I can better express what is typical about the ones I like the most: Large audience, international, leaders, good briefing about background and theme, OK to be direct ,down to earth, humour appreciated.


Why do you enjoy being a speaker?


Many aspects. I enjoy getting a new task and corporation under my skin. To invent the best way for them to learn and appreciate my experiences and points of view. And I enjoy making them laugh.


What do you do to ensure your presentation has a lasting impact?


I ensure that my advice is scientifically profound, and work a lot on creating very direct and clear messages in very few words and single pictures.


What can a typical corporate audience learn from your experiences?


Smarter approaches to market driven growth and customer centric business innovation.


Which brands do you feel have had the best year?


LEGO, Google, German car brands, Samsung.


What personal ambition must you fulfill before you die?


I am a hypocondriac so I am always prepared.


What’s your favourite recent invention?


The word " Vivention" which means the vision about the company's next invention. It is meant to help leaders who have had too much success and therefore begin to believe, that if they cant't imagine the solution to a challenge, it is because it does not exist. They, and the corporations the lead, will be better off if they create Viventions rather than getting paralyzed by the necessity to come up with the concrete solutions they can't imagine.


What’s your favourite way to spend a Sunday?


Walk the dog and wife along the beach, sail the yacht, share a beer with friends, and read The Economist ..and watch Premier League soccer matches.

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