Craig Sams Biography
Craig Sams, Chairman and one of the founding partners of Green & Black's, knows a thing or two about organics. When he is not busy running his new organic bakery, Judges in Hastings , he is chairman of the Soil Association - the UK 's leading organic body.
Craig's passion for organic, healthy food has been going strong since the 1960's, when he ran a macrobiotic restaurant in London 's Notting Hill - the very first of its kind. Along with his wife Jo Fairley, he ventured into the heavenly world of chocolate back in the early nineties. Craig & Jo have been hailed as 'Britain's coolest organic couple', and are now in demand for speaking engagements across the business and environmental community.
The Green & Black's Message
In telling the story of Green & Black's, they are able to communicate the importance of corporate responsibility, and draw out issues of Fairtrade, and the environmental and socio-economic impact of business in the wider world. They also use their experience to draw on more traditional messages of marketing and branding along with growth and development in a demanding retail environment.
Green & Black's is undoubtedly one of the best-known brands in retail, and is one of the very few to be fêted both for its quality and ethical credentials. The chocolate has everything: it's wickedly delicious, it's luxurious, and yet it is also good for the planet and for the people who produce it.
Craig & Jo could never have imagined that Green & Black's would become such a huge success when they started out in Portobello Road back in 1991. Today, they remain true to the original values of their business, with ethical trading & organic products. Their aim continues to be the creation of chocolate products that gives a taste experience like no other.
Cadbury Schweppes
Green & Black's is now owned by Cadbury Schweppes, who are now able to enhance the brand's success by further adding their indepth knowledge of cocoa production to ensure the continued supply of quality, organic cocoa ongoing to support their increasing range of products.
Books
Craig is also the author of many books including "About Macrobiotics" (1972), The Brown Rice Cookbook (1982, new edition 1992), The Little Food Book (1993), Sweet Dreams - The Story of Green & Blacks and the Sams family also published "Seed Magazine - The Journal of Organic Living" from 1972-1977.
For further information or to book Craig Sams, call us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
Craig Sams News
A selection of relevant news related to Craig Sams, Keynote Speakers and Motivational Speakers, Business Speakers, Entrepreneurs and Sustainability Speakers stories. For more information on Craig Sams or details as to how to book Craig Sams for your corporate event, please contact one of the Speakers Corner booking agents on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
Entrepreneurial chocolatiers Jo Fairley, Craig Sams, James Averdieck & Angus Thirlwell - are all enjoying success with their luxury chocolate brands
26th January 2010
Chocolate is big news. Cadbury have been bought by Kraft and entrepreneurs Jo Fairly and Sam Craig sold their luxury chocolate business Green & Blacks to Cadbury some time ago. And this week saw another sale Gu Puds sold to Noble Foods retaining entrepreneur and founder James Averdieck as MD. Angus Thirlwell who runs Hotel Chocolat has created a luxury brand with sales coming from the web, mail order and high street shops
Co founder of Green & Blacks, Craig Sams is using charcoal to fight climate change
2nd September 2009
The entrepreneur, speaker who with Jo Fairley founded Green & Black's organic chocolate, has created a biochar business in a bid to combat climate change. The process involves taking waste from agriculture and fishing and turning it into charcoal by roasting it in a low-oxygen atmosphere. The process turns waste into raw carbon, which can then be used to fertilise the soil. Dan Morrell, a former music promoter and entrepreneur who co founded the company, Carbon Gold with Craig said that the technology had huge promise but needed to be proved in a large scale trial. The company's first deal with the government of the Maldives should provide the opportunity to do this.
Willie Harcourt Cooze Releases New Chocolate Range
16th April 2013
Entrepreneur and star of Channel 4 show ‘Willy Wonka’s Chocolate Factory’, Willie Harcourt Cooze, has recently released a new range of chocolate desserts and gifts, which are now available all over the UK.
Innovative Speakers Gather at TED 2012
28th June 2012
California is once again the sunny location for TED, the most innovative and exciting conference on the planet, where speakers with ‘ideas worth spreading’ gather to share their thoughts on technology, design, science, media, politics, the arts, and other insights on how to shape a better word.
Michael Acton Smith: One To Watch in 2012
24th January 2012
From authors to entrepreneurs; from CEOs to ballet dancers, and from scientists to police commissioners, The Times has compiled a list of those inspirational and successful figures who are predicted to hit the headlines in the year ahead, including entrepreneur Michael Acton Smith.
Top 10 Speakers for 2012
27th December 2011
As the year draws to a close, Speakers Corner looks forward to the promise of the intriguing and opportune months ahead. 2012 is set to be a year of economic optimism, business innovation and a host of rising stars on the corporate circuit – all primed to motivate, educate, stimulate and entertain.
Richard Reed Tells of Innocent Success
19th December 2011
Innocent co-founder Richard Reed tells Director Magazine how his company kept control after breaking corporate tradition by selling a £30m stake to Coca-Cola in 2009. Innocent has maintained its position as arguably the most successful UK brand of the new millennium, and Speakers Corner proudly presents a host of Innocent speakers, all ideally placed to motivate and entertain on the corporate circuit. Joe McEwan, Dan Germain and Jessica Sansom, as well as Reed himself are all in high demand for corporate events.
Big Ideas - Christian Majgaard, Lucy P. Marcus and Rachel Armstrong
18th October 2011
Corporate speakers and lauded innovation thinkers Christian Majgaard, Lucy P. Marcus and Rachel Armstrong grace The Big Ideas Factory in York for an evening of thought provoking debate and networking in Ron Cooke Hub's purpose built innovation space.
Thinkers50 Nominees Announced
29th July 2011
As the 2011 Thinkers50 Summit approaches, Speakers Corner proudly presents a varied catalogue of the highest caliber corporate speakers shortlisted for the prestigious accolade. Amongst the crème de la crème of management personalities are conductor Benjamin Zander, economics expert Kjell Nordstrom and entrepreneur Lucy Marcus.
Top Speakers Corner Talent at TED Global
14th July 2011
Speakers Corner’s varied and rich catalogue of unique and inspirational personalities is well represented at this year’s TED Global Summer conference in Edinburgh. Speakers in the Scottish capital include Nic Marks - Founder of the award winning centre for well-being; author and thinker Charles Leadbeater; percussionist Evelyn Glennie and TV scientist Brian Cox.
For further information or to book Craig Sams, call us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
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