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Justin Basini Biography
Biochemist, one-time Zulu Warrior, shampoo-seller, erstwhile banker, insight driven author and surviving entrepreneur Justin Basini can drive the business and personal change that you need to create a trusted and thriving business. Described as a “Tigger with huge insight” Justin the keynote speaker both illuminates and entertains.
Background and career
After taking a first in Biochemistry and Molecular Genetics Justin chose not to continue researching the dynamics of Lactate Dehydrogenase but go to a rural area in KwaZulu-Natal and work with Zulu teachers and kids.
Re-entry back into the rat-race was a learning experience as Justin joined Procter & Gamble and started selling brands of shampoo and skin cream. This led to a successful stint working for the world’s largest advertising group WPP.
Dot.com boom brought entrepreneurship and the crash brought the need for a safe haven. Deutsche Bank and Capital One were those havens as Justin pretended to be a banker.
Now Justin has authored the best-selling book “Why Should Anyone Buy from You?” and is founder and CEO of ALLOW one of the world’s leading businesses in the emergent field of personal data eco-systems.
Justin uses stories from science, psychology, history, sociology, economics, marketing, branding, strategy and sustainability to bring alive solutions to the mounting pressures on businesses, brands and the people behind them.
Speaking Topics
Justin Basini is an award winning brand marketer, entreprenuer and author of Why Should Anyone Buy from YOU? His presentations are full of fun, energy, insight and a few surprises!
- Why Should Anyone Buy From You? The secrets of creating a trusted business
- Escaping the Matrix – how marketing can be used as a force for good
- Rehumanising Your Business – putting the human back into business
- What Adam Smith knew and we’ve forgotten – the challenge of building social capital
- Think like a Zulu – winning against unbeatable odds
For further information or to book Justin Basini, call us on +44 (0) 20 8365 3200 or email info@speakerscorner.co.uk
Justin Basini Video
Justin Basini Speaker Showreel - Click play to watch a short sample video clip of Justin Basini. For more information on Justin Basini please contact one of the Speakers Corner booking agents on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
Justin Basini News
A selection of relevant news related to Justin Basini, Keynote Speakers, Business Speakers, Entrepreneurs, Marketing & Branding, Sales/Customer Service and Sustainability Speakers stories. For more information on Justin Basini or details as to how to book Justin Basini for your corporate event, please contact one of the Speakers Corner booking agents on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
Justin Basini’s ALLOW is a ‘Product of our Time’
8th October 2012
Justin Basini introduces his ground-breaking product ALLOW – hailed as a ‘product of our time’ by the Daily mail.
Top 10 Speakers for 2012
27th December 2011
As the year draws to a close, Speakers Corner looks forward to the promise of the intriguing and opportune months ahead. 2012 is set to be a year of economic optimism, business innovation and a host of rising stars on the corporate circuit – all primed to motivate, educate, stimulate and entertain.
Tony Fernandes and Arianna Huffington Amongst 100 Most Creative People In Business
2nd June 2011
Entrepreneur Tony Fernandes; media mogul Arianna Huffington; facebook genius Chris Cox and happiness expert Tony Hsieh, are some of the top names on a list of the 100 Most Creative People In Business, compiled by industry magazine Fast Company.
Lynne Franks Returns to PR
6th March 2013
Entrepreneur and lifestyle guru Lynne Franks is set to return to a career in PR after 19 years out of the business.
Innovative Speakers Gather at TED 2012
28th June 2012
California is once again the sunny location for TED, the most innovative and exciting conference on the planet, where speakers with ‘ideas worth spreading’ gather to share their thoughts on technology, design, science, media, politics, the arts, and other insights on how to shape a better word.
Mike Southon Presents Richard Branson at the Global Entrepreneurship Congress
14th March 2012
Richard Branson greeted hundreds of entrepreneurs and delegates at the 2012 Global Entrepreneurship Congress in Liverpool. The event’s facilitator was Mike Southon, serial entrepreneur and best-selling author.
Richard Reed Tells of Innocent Success
19th December 2011
Innocent co-founder Richard Reed tells Director Magazine how his company kept control after breaking corporate tradition by selling a £30m stake to Coca-Cola in 2009. Innocent has maintained its position as arguably the most successful UK brand of the new millennium, and Speakers Corner proudly presents a host of Innocent speakers, all ideally placed to motivate and entertain on the corporate circuit. Joe McEwan, Dan Germain and Jessica Sansom, as well as Reed himself are all in high demand for corporate events.
Mary Perkins Wins Director of the Year Lifetime Achievement Award
2nd November 2011
Director Magazine has awarded Dame Mary Perkins, Specsavers queen, entrepreneur, and retail keynote speaker, the Director of the Year Lifetime Achievement Award.
Big Ideas - Christian Majgaard, Lucy P. Marcus and Rachel Armstrong
18th October 2011
Corporate speakers and lauded innovation thinkers Christian Majgaard, Lucy P. Marcus and Rachel Armstrong grace The Big Ideas Factory in York for an evening of thought provoking debate and networking in Ron Cooke Hub's purpose built innovation space.
Thinkers50 Nominees Announced
29th July 2011
As the 2011 Thinkers50 Summit approaches, Speakers Corner proudly presents a varied catalogue of the highest caliber corporate speakers shortlisted for the prestigious accolade. Amongst the crème de la crème of management personalities are conductor Benjamin Zander, economics expert Kjell Nordstrom and entrepreneur Lucy Marcus.
Justin Basini Reviews
Justin Basini has spoken and appeared at a number of recent corporate events. Please find some client speaker testimonials and reviews for Justin Basini for a number of these events and conferences. If you would like some additional information as to how to book Justin Basini for your corporate event, then please contact one of the Speakers Corner booking agents on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
Impactful content and really enjoyable style – please come again next year.
Justin was a great chair – innovative, engaging and authoritative.
If the quality of a conference depends on its people, then securing Justin as a keynote speaker was a great move towards ensuring a successful event. His address on hyper-connectivity, consumer behaviour and building trust in an age of online communities was both thought provoking and relevant. He brought his theories to life with great case studies and real-time examples. Justin was engaging throughout and created an electric atmosphere on the day. A great addition to our event, thank you.
Q & A with Justin Basini
Justin Basini answered some probing questions for Speakers Corner. For speaking secrets revealed - read on! To book Justin Basini for your event, please contact one of the Speakers Corner booking agents on +44 (0)20 7607 7070 or info@speakerscorner.co.uk
Speakers Corner: How did the corporate speaking begin?
Justin Basini: I hope that I use as little “corporate speak” as possible but I’ve always loved standing up and provoking an audience whether that was new product launches at Procter & Gamble or energizing call centre staff in the Philippines in my previous roles or corporate leaders today.
Speakers Corner: Which event has been your favourite and why?
Justin Basini: My favourite event has been taking part in what is billed as the Davos of marketing the Global CMO Forum in Zurich, Switzerland. I was asked to talk about the changing role of trust and corporate sustainability which was a sensitive and challenging subject to tackle with 200 of the most powerful CMOs in the world.
Speakers Corner: If you could speak at any event, past or future, what would it be?
Justin Basini: I would have liked to have been invited to share my thoughts on the future of banking and financial services through the Vickers Report.
Speakers Corner: Who would you most like to share a platform with?
Justin Basini: Christopher Hitchens (but I’d have to be on his side of the argument!)
Speakers Corner: What are your most frequently requested speaking topics?
Justin Basini: Given my recent book – Why Should Anyone Buy from You? - the currently most frequently requested topics are how to create a trusted business and brand in our hyper-connected and hyper-transparent age driven by the social media and the internet and an aggressive media.
Speakers Corner: What do you do to ensure your presentation has a lasting impact?
Justin Basini: None of my talks are standard. I always tailor the content significantly to the audience and their particular situation. I also ensure that the content is entertaining but challenging and above all interactive so as to stimulate debate and thinking which means that it is much more likely to stick.
Speakers Corner: What can a typical corporate audience learn from your experiences?
Justin Basini: How to create lasting, trustworthy and sustainable value in their business and brand.
For further information or to book Justin Basini, call us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
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