Kevin Jackson Biography
As Executive Director of George P Johnson, Kevin Jackson is a thought leader, keynote speaker, strategic consultant and relationship manager, with a huge catalogue of success behind him.
Background and career
Bringing his idiosyncratic, humorous and always well-informed perspective to light, Kevin offers a compelling insight into just how quickly the world is changing, as well as plenty of advice on how to stay one step ahead.
As Senior Vice President Sales and Marketing EMEA for Jack Morton Worldwide, Kevin is usually the first point of contact for new clients. But his responsibility reaches far beyond making the introductions, since he’s also a thought leader, speaker, strategic consultant and relationship manager.
With a catalogue of success behind him, Kevin Jackson is a much sought after keynote speaker.
Since launching his highly influential and widely read blog ‘Depth Perception’, Kevin has been approached for a number of high profile speaking engagements all over the world. Bringing his idiosyncratic, humorous and always well-informed perspective to light, Kevin’s speeches offer a compelling insight into just how quickly the world is changing, as well as plenty of advice on how to stay one step ahead.
Kevin started working for the Grand Metropolitan Hotels where he worked his way up from graduate trainee to food and beverage manager for the whole group. He turned his hand to marketing and advertising where was recruited to the KLP Group working on accounts such as BT, Diners Club and Britvic and implementing the UK Budweiser launch.
He has also worked for many other marketing, advertising and branding companies including KLP Group, HP:ICM (Part of the Saatchi Group) and The Convergence Group where he worked with Will King in developing the King of Shaves brand.
In 2000 Kevin was recruited to work for Joshua, a leading integrated communications agency which is part of the Grey Group. Whilst there he was involved in winning the business of Coca-Cola, Bird's Eye and Visa and many established offices throughout the world. In 2003 Kevin set up the consultancy company '100th Monkey' specializing in developing consultancy developing communication innovation and launch strategies and ran the successful brand re-launch for Dunhill.
In 2007, Kevin Jackson joined Jack Morton worldwide, where he brings a wealth of experience across all disciplines in the communication mix and has developed skill and expertise in delivering advocacy and word of mouth programmes for both business and consumer audiences. Kevin has worked developed and delivered campaigns both ATL and BTL, for an impressive array of global brands such as Budweiser, British Airways, Coors and Coca-Cola. He has been involved in many of the most memorable campaigns of the last few years and has been at the forefront of the development of the global advocacy and word of mouth programmes, working on leading edge and what became award winning activity for MacDonald's, News International, Fosters, Wal-Mart and Frito Lay.
Jack Morton is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.
Speaking Topics
Kevin Jackson is at the forefront of experiential marketing, an expert in sales, a leader in branding and an exceptional keynote speaker.
- Sales and marketing
- Branding
- Olympics (marketing and branding)
For further information or to book Kevin Jackson, call us at Speakers Corner on +44 (0) 20 8365 3200 or email info@speakerscorner.co.uk
Kevin Jackson News
A selection of relevant news related to Kevin Jackson, Keynote Speakers and Motivational Speakers, Business Speakers, Innovation Speakers and Marketing & Branding stories. For more information on Kevin Jackson or details as to how to book Kevin Jackson for your corporate event, please contact one of the Speakers Corner booking agents on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
The Apprentice Returns for 2013
8th May 2013
The 2013 series of The Apprentice has begun and Lord Alan Sugar had this year’s hopefuls selling a host of items including toilet roll, high visibility jackets and Chinese lucky cat statuettes.
Self-Help Books; A Billion Dollar Industry
30th April 2013
Self-help books are increasingly popular among the British public than ever before and an increased number of us are turning to self help books in the hope that they will solve lives problems.
Danny Cohen Appointed Director of BBC Television
25th April 2013
It has been announced that BBC One Controller, Danny Cohen has been appointed as Director of BBC Television.
Mike Forde Links Business to Football
18th April 2013
Business speaker and one of the UK’s leading sports executives, Mike Forde has compared the ideas and practices used in professional football to those used in business environments.
Willie Harcourt Cooze Releases New Chocolate Range
16th April 2013
Entrepreneur and star of Channel 4 show ‘Willy Wonka’s Chocolate Factory’, Willie Harcourt Cooze, has recently released a new range of chocolate desserts and gifts, which are now available all over the UK.
Sir Terry Leahy Adjusts to Life After Tesco
11th April 2013
Business speaker and former CEO of Tesco, Sir Terry Leahy stepped down from his position at Tesco in 2011 at the age of 55, he has since started working with several charities, invested in small businesses and written a book.
The 2013 ‘Women in the World Summit' Takes Place
10th April 2013
The Daily Beast’s annual ‘Women in the World Summit' took place this week; launched by the publications editor-in-chief, Tina Brown, in March 2010.
Noreena Hertz Finishes New Book
4th April 2013
Keynote speaker and leading futurist, Noreena Hertz has finished her most recent book, which will be published in the US and the UK in September 2013.
Will Whitehorn Appointed as Chair of Catapult Board
27th March 2013
Keynote speaker and former President of Virgin Galactic, Will Whitehorn, has been appointed as chairman of the new Transport System Catapult.
Greg Dyke to Become Chairman of the FA
22nd March 2013
Business speaker and former Director General of the BBC, Greg Dyke is set to become the new chairman of the Football Association.
Q & A with Kevin Jackson
Kevin Jackson answered some probing questions for Speakers Corner. For speaking secrets revealed - read on! To book Kevin Jackson for your event, please contact one of the Speakers Corner booking agents on +44 (0)20 7607 7070 or info@speakerscorner.co.uk
Speakers Corner: How did the corporate speaking all start?
Kevin Jackson: Way back in my Grand Metropolitan days (look them up they used to own everything!) I did an impromptu after dinner “bit”, loved it, they seemed to like it too and it built from there.
Speakers Corner: Can you remember your first speaking engagement?
Kevin Jackson: No not really, I think it was sooooo long ago and I was probably very young and naive. I’ve erased it from my memory.
Speakers Corner: And your last event?
Kevin Jackson: By the time you read this it will be the Africa Ex Conference in South Africa, I’ll come back in and tell you how it went but as a placeholder until then let just say it was awesome.
Speakers Corner: Which event has been your favourite and why?
Kevin Jackson: That’s really difficult, they are all great, because of my style, lots of humour to build up to the good stuff they are always fun. I enjoy the ones where I’m sharing a new idea or a new piece of thinking ...and it gets a positive reaction. As Peter Sellers once said to Spike Milligan “Audience with me all the way managed to shake them off at Watford”
Speakers Corner: If you could speak at any event, past or future, what would it be
Kevin Jackson: The TED thing is an ambition – obviously.
Speakers Corner: Who would you most like to share a platform with
Kevin Jackson: Harry Hill, Seth Godin, Heston Blumenthal and Wayne Hemmingway and challenge the audience to tell us apart!
Speakers Corner: On average, how many times a year do you speak at corporate events
Kevin Jackson: 8-10 is average, this year slightly more.
Speakers Corner: Do you use powerpoint
Kevin Jackson: HA! Powerpoint death; yes, er....I mean...er .. no - it’s not PP as you know it - one BIG picture on a slide to give the audience something different to look.
Speakers Corner: Are you as happy speaking to 50 as to 1,000 people?
Kevin Jackson: Yes absolutely, 3 men and a dog gets a little embarrassing, especially when I ask for my build up announcement - "Give a great welcome to the one the only, live and direct its Keeeevin Jackson."
Speakers Corner: How do you like to be introduced
Kevin Jackson: See above, no seriously my name and a bit of loud music works for me .. I really do the rest myself once I start. People need to know who you are and why the heck they should listen, so it’s important they get an introduction.
Speakers Corner: Do you always like to do a briefing call before the event
Kevin Jackson: Always, always, always – I don’t really make the same presentation twice, of course there are common themes but the detail comes from the briefing.
Speakers Corner: What are the most asked for topics
Kevin Jackson: Brand Experience ....the future of marketing: Sales..where is it going, how do we get more.
Speakers Corner: What trends do you see in the events industry in the next 3 years
Kevin Jackson: More, deeper, multi-sensory. More - as the world gets more virtual there is more need than ever to get together in the real world.
Speakers Corner: What are the key areas that clients are looking to improve to increase their brand awareness
Kevin Jackson: Brand awareness is a bit misleading. Most of the brands we think about have awareness, how do they then drive sales, how do them become brand of choice. That has to be through relationships. That has to be through brand experience
Speakers Corner: How badly has the events industry been affected by the economic climate or has there been positives that have come out of it?
Kevin Jackson: Not sure there are many/any positives to come out of the recession. A few companies were masking bad business models/cultures in the boom but still real people trying their best lost jobs. There is a lot of chat about making us leaner, hungrier, more cost effective, think then events industry was already there ... and had been for a while.
Speakers Corner: What would you like to see improve in the events industry as a whole
Kevin Jackson: Training and development – without doubt.
Speakers Corner: Is there any event you wish you have been involved in?
Kevin Jackson: That’s the great thing about being at Jack Morton - most of the events on my wish list we did.
Speakers Corner: What event are you most looking forward to in the future?
Kevin Jackson: London 2012 can’t wait.
Speakers Corner: Do you have any funny/embarrassing speaking anecdotes you care to share?
Kevin Jackson: It would be much too embarrassing to share the time that a very senior conference chairman shared a couple of “jaunty winks” with me during my presentation. Believing it to be a ringing endorsement of my content and style, I of course winked back, only to discover later he had a famous (known to everyone but me) twitch. Or about to go on stage to an audience of 500 marketing leaders in Turkey, I knocked back the espresso they had given me as I stepped on the stage only to discover it was, of course Turkish coffee, so with a mouth full of grounds I started. Or the time, thinking I was rehearing the sound, the projection guys leapt on stage to adjust “stuff” only to find the event had started...it would be too embarrassing so I won’t say anything.
Speakers Corner: Your favourite film?
Kevin Jackson: Too many to mention but my latest favourite is Scott Pilgrim vs the world, directed by Edgar Wright – genius.
Speakers Corner: Favourite book?
Kevin Jackson: Again too many, the one I’m reading at the moments is Dan Pink’s DRIVE about motivation, again – Genius.
Speakers Corner: Favourite holiday destination
Kevin Jackson: Have been so, so fortunate to have been (almost) everywhere but if you put a gun to my head and made me pick one it would be any golf course in Scotland.
For further information or to book Kevin Jackson, call us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
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