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Biography: Kevin Jackson - Read interview

As Executive Director of George P Johnson, Kevin Jackson is a thought leader, keynote speaker, strategic consultant and relationship manager, with a huge catalogue of success behind him.

Bringing his idiosyncratic, humorous and always well-informed perspective to light, Kevin offers a compelling insight into just how quickly the world is changing, as well as plenty of advice on how to stay one step ahead.

As Senior Vice President Sales and Marketing EMEA for Jack Morton Worldwide, Kevin is usually the first point of contact for new clients. But his responsibility reaches far beyond making the introductions, since he’s also a thought leader, speaker, strategic consultant and relationship manager.

With a catalogue of success behind him, Kevin Jackson is a much sought after keynote speaker.

Since launching his highly influential and widely read blog ‘Depth Perception’, Kevin has been approached for a number of high profile speaking engagements all over the world. Bringing his idiosyncratic, humorous and always well-informed perspective to light, Kevin’s speeches offer a compelling insight into just how quickly the world is changing, as well as plenty of advice on how to stay one step ahead.

Kevin started working for the Grand Metropolitan Hotels where he worked his way up from graduate trainee to food and beverage manager for the whole group. He turned his hand to marketing and advertising where was recruited to the KLP Group working on accounts such as BT, Diners Club and Britvic and implementing the UK Budweiser launch.

He has also worked for many other marketing, advertising and branding companies including KLP Group, HP:ICM (Part of the Saatchi Group) and The Convergence Group where he worked with Will King in developing the King of Shaves brand.

In 2000 Kevin was recruited to work for Joshua, a leading integrated communications agency which is part of the Grey Group. Whilst there he was involved in winning the business of Coca-Cola, Bird's Eye and Visa and many established offices throughout the world. In 2003 Kevin set up the consultancy company '100th Monkey' specializing in developing consultancy developing communication innovation and launch strategies and ran the successful brand re-launch for Dunhill.

In 2007, Kevin Jackson joined Jack Morton worldwide, where he brings a wealth of experience across all disciplines in the communication mix and has developed skill and expertise in delivering advocacy and word of mouth programmes for both business and consumer audiences. Kevin has worked developed and delivered campaigns both ATL and BTL, for an impressive array of global brands such as Budweiser, British Airways, Coors and Coca-Cola. He has been involved in many of the most memorable campaigns of the last few years and has been at the forefront of the development of the global advocacy and word of mouth programmes, working on leading edge and what became award winning activity for MacDonald's, News International, Fosters, Wal-Mart and Frito Lay.

Jack Morton is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.

Speaking Topics

Kevin Jackson is at the forefront of experiential marketing, an expert in sales, a leader in branding and an exceptional keynote speaker.

  • Sales and marketing
  • Branding
  • Olympics (marketing and branding)

For further information or to book Kevin Jackson, call us at Speakers Corner on +44 (0) 20 7607 7070 or email info@speakerscorner.co.uk

Interview with Kevin Jackson

Question:

How did the corporate speaking all start?

Answer:

Way back in my Grand Metropolitan days (look them up they used to own everything!) I did an impromptu after dinner “bit”, loved it, they seemed to like it too and it built from there.

Question:

Can you remember your first speaking engagement?

Answer:

No not really, I think it was sooooo long ago and I was probably very young and naive. I’ve erased it from my memory.

Question:

And your last event?

Answer:

By the time you read this it will be the Africa Ex Conference in South Africa, I’ll come back in and tell you how it went but as a placeholder until then let just say it was awesome.

Question:

Which event has been your favourite and why?

Answer:

That’s really difficult, they are all great, because of my style, lots of humour to build up to the good stuff they are always fun. I enjoy the ones where I’m sharing a new idea or a new piece of thinking ...and it gets a positive reaction. As Peter Sellers once said to Spike Milligan “Audience with me all the way managed to shake them off at Watford”

Question:

If you could speak at any event, past or future, what would it be

Answer:

The TED thing is an ambition – obviously.

Question:

Who would you most like to share a platform with

Answer:

Harry Hill, Seth Godin, Heston Blumenthal and Wayne Hemmingway and challenge the audience to tell us apart!

Question:

On average, how many times a year do you speak at corporate events

Answer:

8-10 is average, this year slightly more.

Question:

Do you use powerpoint

Answer:

HA! Powerpoint death; yes, er....I mean...er .. no - it’s not PP as you know it - one BIG picture on a slide to give the audience something different to look.

Question:

Are you as happy speaking to 50 as to 1,000 people?

Answer:

Yes absolutely, 3 men and a dog gets a little embarrassing, especially when I ask for my build up announcement - "Give a great welcome to the one the only, live and direct its Keeeevin Jackson."

Question:

How do you like to be introduced

Answer:

See above, no seriously my name and a bit of loud music works for me .. I really do the rest myself once I start. People need to know who you are and why the heck they should listen, so it’s important they get an introduction.

Question:

Do you always like to do a briefing call before the event

Answer:

Always, always, always – I don’t really make the same presentation twice, of course there are common themes but the detail comes from the briefing.

Question:

What are the most asked for topics

Answer:

Brand Experience ....the future of marketing: Sales..where is it going, how do we get more.

Question:

What trends do you see in the events industry in the next 3 years

Answer:

More, deeper, multi-sensory. More - as the world gets more virtual there is more need than ever to get together in the real world.

Question:

What are the key areas that clients are looking to improve to increase their brand awareness

Answer:

Brand awareness is a bit misleading. Most of the brands we think about have awareness, how do they then drive sales, how do them become brand of choice. That has to be through relationships. That has to be through brand experience

Question:

How badly has the events industry been affected by the economic climate or has there been positives that have come out of it?

Answer:

Not sure there are many/any positives to come out of the recession. A few companies were masking bad business models/cultures in the boom but still real people trying their best lost jobs. There is a lot of chat about making us leaner, hungrier, more cost effective, think then events industry was already there ... and had been for a while.

Question:

What would you like to see improve in the events industry as a whole

Answer:

Training and development – without doubt.

Question:

Is there any event you wish you have been involved in?

Answer:

That’s the great thing about being at Jack Morton - most of the events on my wish list we did.

Question:

What event are you most looking forward to in the future?

Answer:

London 2012 can’t wait.

Question:

Do you have any funny/embarrassing speaking anecdotes you care to share?

Answer:

It would be much too embarrassing to share the time that a very senior conference chairman shared a couple of “jaunty winks” with me during my presentation. Believing it to be a ringing endorsement of my content and style, I of course winked back, only to discover later he had a famous (known to everyone but me) twitch. Or about to go on stage to an audience of 500 marketing leaders in Turkey, I knocked back the espresso they had given me as I stepped on the stage only to discover it was, of course Turkish coffee, so with a mouth full of grounds I started. Or the time, thinking I was rehearing the sound, the projection guys leapt on stage to adjust “stuff” only to find the event had started...it would be too embarrassing so I won’t say anything.

Question:

Your favourite film?

Answer:

Too many to mention but my latest favourite is Scott Pilgrim vs the world, directed by Edgar Wright – genius.

Question:

Favourite book?

Answer:

Again too many, the one I’m reading at the moments is Dan Pink’s DRIVE about motivation, again – Genius.

Question:

Favourite holiday destination

Answer:

Have been so, so fortunate to have been (almost) everywhere but if you put a gun to my head and made me pick one it would be any golf course in Scotland.

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