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Kim Walker

Marketing speaker, Kim Walker is the CEO of SILVER, Asia Pacific’s first business & marketing consultancy focused on marketing to the exploding 50+ demographic.

If you are interested in booking Kim Walker for your live event or require any additional information regarding Kim Walker then please fill in the enquiry form and one of the Speakers Corner booking agents will contact you within 24 hours.

Call us on +44 (0)20 7607 7070
or email info@speakerscorner.co.uk

Kim Walker Biography

Founder and CEO of SILVER, Asia Pacific’s first business and marketing consultancy focused on the opportunities presented by the exploding 50+ demographic, Kim Walker is an entrepreneur, a marketing and branding expert and an entertaining and persuasive keynote speaker.

Marketing in Asia

Working mainly in the marketing communications field, Kim Walker has held senior management positions in Singapore, Hong Kong, New York and Tokyo. Most recently he was President and CEO Asia for a leading global advertising network.

He is a respected leader with proven success in corporate and entrepreneurial start-up environments in the region.

Entrepreneur Kim has launched three of his own highly successful ventures, based in Tokyo, London and Singapore.  Each of the three businesses he has started have been ‘first movers’ in the country, region...

Founder and CEO of SILVER, Asia Pacific’s first business and marketing consultancy focused on the opportunities presented by the exploding 50+ demographic, Kim Walker is an entrepreneur, a marketing and branding expert and an entertaining and persuasive keynote speaker.

Marketing in Asia

Working mainly in the marketing communications field, Kim Walker has held senior management positions in Singapore, Hong Kong, New York and Tokyo. Most recently he was President and CEO Asia for a leading global advertising network.

He is a respected leader with proven success in corporate and entrepreneurial start-up environments in the region.

Entrepreneur

Kim has launched three of his own highly successful ventures, based in Tokyo, London and Singapore.  Each of the three businesses he has started have been ‘first movers’ in the country, region or world. His company in Japan, was bestowed “Global Media Innovator” award by Advertising Age Global magazine in 2000.  He has been on both sides of the M&A table having first sold his business in Japan to a London PLC then lead corporate acquisitions and/or established green field start-ups across Asia including Korea, Philippines, China, Malaysia, Japan, Thailand and India.

Aging Population

Kim spent his entire advertising career targeting consumers from teens to housewives in their late 30’s – but never older.  However, on reaching 50 himself, he realised that the baby boomer consumers like him had grown older and were out of the scope of marketers.  A United Nations, World Population Ageing Report in 2007 caught his eye: “Population ageing is unprecedented, a process without parallel in the history of humanity”  The marketing world was obsessed with younger markets and so SILVER was launched to help companies capture this overlooked opportunity.

Keynote Speaker

Kim has delivered keynote speeches at scores of marketing industry functions from New York to Tokyo, Delhi to Manila, Singapore to Seoul.  He is an entertaining and persuasive speaker.

With the success of Silver, Kim now brings his business acumen and experience to help companies access the opportunities presented by the aging societies.

Speaking Topics

Armed with unique research across the region, into attitudes, behaviour, lifestyle and media habits of mature consumers relative to younger cohorts, Kim’s topics can range from broad understanding of this consumer and their uniqueness, to specific country and industry insights and learning from other markets.

  • An antidote for tough times - a neglected high value/low competition market
  • There’s gold in silver - why the mature consumer presents such an opportunity
  • Understanding the mature consumer in your market/your industry
  • How businesses are cashing-in on aging populations
  • How to/how not to communicate with the mature market

For further information or to book Kim Walker, call us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk

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