Tel: +44 (0)20 7607 7070

Biography: Kim Walker

Founder and CEO of SILVER, Asia Pacific’s first business and marketing consultancy focused on the opportunities presented by the exploding 50+ demographic, Kim Walker is an entrepreneur, a marketing and branding expert and an entertaining and persuasive keynote speaker.

Marketing in Asia

Working mainly in the marketing communications field, Kim Walker has held senior management positions in Singapore, Hong Kong, New York and Tokyo. Most recently he was President and CEO Asia for a leading global advertising network.

He is a respected leader with proven success in corporate and entrepreneurial start-up environments in the region.

Entrepreneur

Kim has launched three of his own highly successful ventures, based in Tokyo, London and Singapore.  Each of the three businesses he has started have been ‘first movers’ in the country, region or world. His company in Japan, was bestowed “Global Media Innovator” award by Advertising Age Global magazine in 2000.  He has been on both sides of the M&A table having first sold his business in Japan to a London PLC then lead corporate acquisitions and/or established green field start-ups across Asia including Korea, Philippines, China, Malaysia, Japan, Thailand and India.

Aging Population

Kim spent his entire advertising career targeting consumers from teens to housewives in their late 30’s – but never older.  However, on reaching 50 himself, he realised that the baby boomer consumers like him had grown older and were out of the scope of marketers.  A United Nations, World Population Ageing Report in 2007 caught his eye: “Population ageing is unprecedented, a process without parallel in the history of humanity”  The marketing world was obsessed with younger markets and so SILVER was launched to help companies capture this overlooked opportunity.

Keynote Speaker

Kim has delivered keynote speeches at scores of marketing industry functions from New York to Tokyo, Delhi to Manila, Singapore to Seoul.  He is an entertaining and persuasive speaker.

With the success of Silver, Kim now brings his business acumen and experience to help companies access the opportunities presented by the aging societies.

Speaking Topics

Armed with unique research across the region, into attitudes, behaviour, lifestyle and media habits of mature consumers relative to younger cohorts, Kim’s topics can range from broad understanding of this consumer and their uniqueness, to specific country and industry insights and learning from other markets.

  • An antidote for tough times - a neglected high value/low competition market
  • There’s gold in silver - why the mature consumer presents such an opportunity
  • Understanding the mature consumer in your market/your industry
  • How businesses are cashing-in on aging populations
  • How to/how not to communicate with the mature market

For further information or to book Kim Walker, call us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk

Interview with Kim Walker

Question:

How did the corporate speaking all start?

Answer:

I was in a professional choir from the age of 8. Stage performance comes naturally.

Question:

Can you remember your first speaking engagement?

Answer:

Nope. Too long ago.

Question:

And your last event?

Answer:

Asia Pacific sales & marketing conference for Accor hotels

Question:

Which event has been your favourite and why?

Answer:

iMedia Summit. Phuket October 09. A large and enthusiastic crowd.

Question:

If you could speak at any event, past or future, what would it be?

Answer:

TED

Question:

Who would you most like to share a platform with?

Answer:

Steve Jobs

Question:

On average, how many times a year do you speak at corporate events?

Answer:

5 ~ 10

Question:

Do you use powerpoint?

Answer:

Yes. Or keynote (Apple)

Question:

Are you as happy speaking to 50 as to 1,000 people?

Answer:

No. I prefer large crowds. But if smaller ones are good calibre then it becomes worthwhile.

Question:

How do you like to be introduced?

Answer:

As a well-rounded human being

Question:

Do you always like to do a briefing call before the event?

Answer:

Absolutely

Question:

What are the most asked for topics?

Answer:

How to develop business with the Silver market.

Question:

Is your speech at all interactive with audience participation?

Answer:

Usually I have interactive elements. But always something memorable.

Question:

Do you have any funny/embarrassing speaking anecdotes you care to share?

Answer:

A bride-to-be interrupted my presentation as she was inspecting the hall for her intended reception. A discussion ensued which paralleled some points I was trying to communicate. She was a paid actress ‘planted’ by me.

Question:

Your favourite film?

Answer:

The Deer Hunter

Question:

Favourite book?

Answer:

The Count of Monti Christo

Question:

Favourite holiday destination?

Answer:

Nepal

Question:

What’s your tipple?

Answer:

Red wine

Question:

Country or townie?

Answer:

Trownie

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