Kim Walker Biography
Founder and CEO of SILVER, Asia Pacific’s first business and marketing consultancy focused on the opportunities presented by the exploding 50+ demographic, Kim Walker is an entrepreneur, a marketing and branding expert and an entertaining and persuasive keynote speaker.
Marketing in Asia
Working mainly in the marketing communications field, Kim Walker has held senior management positions in Singapore, Hong Kong, New York and Tokyo. Most recently he was President and CEO Asia for a leading global advertising network.
He is a respected leader with proven success in corporate and entrepreneurial start-up environments in the region.
Entrepreneur
Kim has launched three of his own highly successful ventures, based in Tokyo, London and Singapore. Each of the three businesses he has started have been ‘first movers’ in the country, region or world. His company in Japan, was bestowed “Global Media Innovator” award by Advertising Age Global magazine in 2000. He has been on both sides of the M&A table having first sold his business in Japan to a London PLC then lead corporate acquisitions and/or established green field start-ups across Asia including Korea, Philippines, China, Malaysia, Japan, Thailand and India.
Aging Population
Kim spent his entire advertising career targeting consumers from teens to housewives in their late 30’s – but never older. However, on reaching 50 himself, he realised that the baby boomer consumers like him had grown older and were out of the scope of marketers. A United Nations, World Population Ageing Report in 2007 caught his eye: “Population ageing is unprecedented, a process without parallel in the history of humanity” The marketing world was obsessed with younger markets and so SILVER was launched to help companies capture this overlooked opportunity.
Keynote Speaker
Kim has delivered keynote speeches at scores of marketing industry functions from New York to Tokyo, Delhi to Manila, Singapore to Seoul. He is an entertaining and persuasive speaker.
With the success of Silver, Kim now brings his business acumen and experience to help companies access the opportunities presented by the aging societies.
Speaking Topics
Armed with unique research across the region, into attitudes, behaviour, lifestyle and media habits of mature consumers relative to younger cohorts, Kim’s topics can range from broad understanding of this consumer and their uniqueness, to specific country and industry insights and learning from other markets.
- An antidote for tough times - a neglected high value/low competition market
- There’s gold in silver - why the mature consumer presents such an opportunity
- Understanding the mature consumer in your market/your industry
- How businesses are cashing-in on aging populations
- How to/how not to communicate with the mature market
For further information or to book Kim Walker, call us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
Kim Walker News
A selection of relevant news related to Kim Walker, Keynote Speakers, Business Speakers, Emerging Market Speakers, Futurists and Marketing & Branding stories. For more information on Kim Walker or details as to how to book Kim Walker for your corporate event, please contact one of the Speakers Corner booking agents on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
Ted Global 2013 Takes Place in Edinburgh
11th June 2013
This year’s Ted Global conference is taking place in Edinburgh at the Edinburgh International Conference Center. Some of the world’s most accomplished speakers will take to the stage to talk about the political, economic and environmental issues that we face in today’s society.
Chris Anderson Advises on Killer Presentations
30th May 2013
TED Curator and keynote speaker, Chris Anderson, has given his advice and knowledge on how to give a killer presentation.
Speakers Take the Stage at Google Zeitgeist
24th May 2013
Speakers took to the stage at this year’s Google Zeitgeist, where they explored the ideas that affect our social, economic, political and cultural surroundings.
Sir Martin Sorrell: Britain’s Most Admired Leader
21st December 2012
Management Today has voted Sir Martin Sorrell, who built advertising giant WPP from scratch, as Britain’s Most Admired leader.
Diageo Britain’s Most Admired Company
19th December 2012
Global drinks giant Diageo has been named Britain’s Most Admired Company by Management Today for the second time.
Innovative Speakers Gather at TED 2012
28th June 2012
California is once again the sunny location for TED, the most innovative and exciting conference on the planet, where speakers with ‘ideas worth spreading’ gather to share their thoughts on technology, design, science, media, politics, the arts, and other insights on how to shape a better word.
Hamish Taylor’s Entrepreneurial Masterclass
26th March 2012
Hamish Taylor, ‘master thief’, keynote speaker and international brand management and innovation expert, ran a workshop in India in the run up to the Ernst &Young Entrepreneur of the year awards.
Nouriel Roubini asks How Much Stress can the System Take?
17th February 2012
Nouriel Roubini, keynote speaker and head of RGE, the independent global economic and market strategy research firm, speaks to Patrick Chovanec about China, and how much stress the system can take.
Sarah Lloyd-Hughes: ‘How To Be A Brilliant Public Speaker’
7th November 2011
Management Today asks Sarah Lloyd-Hughes, founder of Ginger Training & Coaching and author of ‘How to be Brilliant at Public Speaking’, for her top tips for public speaking.
Big Ideas - Christian Majgaard, Lucy P. Marcus and Rachel Armstrong
18th October 2011
Corporate speakers and lauded innovation thinkers Christian Majgaard, Lucy P. Marcus and Rachel Armstrong grace The Big Ideas Factory in York for an evening of thought provoking debate and networking in Ron Cooke Hub's purpose built innovation space.
Q & A with Kim Walker
Kim Walker answered some probing questions for Speakers Corner. For speaking secrets revealed - read on! To book Kim Walker for your event, please contact one of the Speakers Corner booking agents on +44 (0)20 7607 7070 or info@speakerscorner.co.uk
Speakers Corner: How did the corporate speaking all start?
Kim Walker: I was in a professional choir from the age of 8. Stage performance comes naturally.
Speakers Corner: Can you remember your first speaking engagement?
Kim Walker: Nope. Too long ago.
Speakers Corner: And your last event?
Kim Walker: Asia Pacific sales & marketing conference for Accor hotels
Speakers Corner: Which event has been your favourite and why?
Kim Walker: iMedia Summit. Phuket October 09. A large and enthusiastic crowd.
Speakers Corner: If you could speak at any event, past or future, what would it be?
Kim Walker: TED
Speakers Corner: Who would you most like to share a platform with?
Kim Walker: Steve Jobs
Speakers Corner: On average, how many times a year do you speak at corporate events?
Kim Walker: 5 ~ 10
Speakers Corner: Do you use powerpoint?
Kim Walker: Yes. Or keynote (Apple)
Speakers Corner: Are you as happy speaking to 50 as to 1,000 people?
Kim Walker: No. I prefer large crowds. But if smaller ones are good calibre then it becomes worthwhile.
Speakers Corner: How do you like to be introduced?
Kim Walker: As a well-rounded human being
Speakers Corner: Do you always like to do a briefing call before the event?
Kim Walker: Absolutely
Speakers Corner: What are the most asked for topics?
Kim Walker: How to develop business with the Silver market.
Speakers Corner: Is your speech at all interactive with audience participation?
Kim Walker: Usually I have interactive elements. But always something memorable.
Speakers Corner: Do you have any funny/embarrassing speaking anecdotes you care to share?
Kim Walker: A bride-to-be interrupted my presentation as she was inspecting the hall for her intended reception. A discussion ensued which paralleled some points I was trying to communicate. She was a paid actress ‘planted’ by me.
Speakers Corner: Your favourite film?
Kim Walker: The Deer Hunter
Speakers Corner: Favourite book?
Kim Walker: The Count of Monti Christo
Speakers Corner: Favourite holiday destination?
Kim Walker: Nepal
Speakers Corner: What’s your tipple?
Kim Walker: Red wine
Speakers Corner: Country or townie?
Kim Walker: Trownie
For further information or to book Kim Walker, call us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
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