Peter Draper Biography
Peter Draper has been involved in the marketing of sport and with brands involved in sport for over 30 years. He has an intimate knowledge of the marketing of football globally and a keen personal interest in the effectiveness of sport as a modern communications medium. His background positions him as an expert and ideal keynote speaker on branding, marketing and customer experiences
A Career in the Sporting Industry
Peter Draper started his marketing career as an amateur promoter of basketball matches before taking his personal interest into a full time job with the English Basketball Association in 1977.He promoted major domestic basketball events at both Wembley Arena and The Royal Albert Hall and gained his first working knowledge of “delivering what sponsors want” during that time building relationships with the likes of Guinness, the Prudential, Asda, Carlsberg and Kellogg.
In 1986 Peter Draper joined football sportswear company Umbro and helped build that business both in the UK and internationally, as European Marketing Director, until the sale of the business in 1999. During that time Umbro held major agreements with many Rights holders including the England and Brasil national teams, Euro 96, Manchester United, Celtic, Inter Milan and Ajax, as well as personal agreements with Pele and Alan Shearer. Peter had primary responsibility for brand communications during that period.
Marketing Manchester United
In 1999 Peter Draper joined Manchester United as the club’s first Group Marketing Director and oversaw the development and implementation of their international sponsor-partner programme as well as communications across the business until June 2006(Membership,Licensing and Hospitality). Major partnership relationships included those with Nike, Vodafone, Budweiser, Audi, Pepsi, Ladbrokes, Western Union, Barclays, Air Asia and Sun Microsystems.
New Challenges
Since 2006 Peter Draper has been a non-Executive Director of international creative communications agency “IRIS Nation” and Founder Partner of his own “passion brands” strategic consulting business “Time & Tide”. During this time Peter has worked with such diverse organisations as The National Trust, Cancer Research UK, The Football Association, The FA Premier League, Haymarket Publishing, Chelsea Football Club and brands such as Smirnoff, Sony Ericsson, Typhoo, Starwood Hotels and Duchy Originals.
Peter Draper - Business Speaker
Peter is a well respected business speaker whose conversational and light-hearted style makes him particular popular with “single brand” audiences who want to capture the inherent interest there is in football/sport around the world. He has presented at major conferences and conventions in Brasil, China, South Africa, the USA, Spain, Germany, Italy, Dubai, Ireland, France, and Australia.
For further information or to book Peter Draper, call us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
Peter Draper News
A selection of relevant news related to Peter Draper, Keynote Speakers, Business Speakers, Marketing & Branding and Sales/Customer Service stories. For more information on Peter Draper or details as to how to book Peter Draper for your corporate event, please contact one of the Speakers Corner booking agents on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
Sir Terry Leahy Adjusts to Life After Tesco
11th April 2013
Business speaker and former CEO of Tesco, Sir Terry Leahy stepped down from his position at Tesco in 2011 at the age of 55, he has since started working with several charities, invested in small businesses and written a book.
Will Whitehorn Appointed as Chair of Catapult Board
27th March 2013
Keynote speaker and former President of Virgin Galactic, Will Whitehorn, has been appointed as chairman of the new Transport System Catapult.
Lynne Franks Returns to PR
6th March 2013
Entrepreneur and lifestyle guru Lynne Franks is set to return to a career in PR after 19 years out of the business.
Barry Gibbons: Small Business Advocate
17th July 2012
Barry Gibbons speaks to Jim Blassingame, on his Small Business Advocate website, about his theories on the Universal Laws Of Business.
Tim Waterstone says “Amazon is Discounting us to Death”
29th June 2012
Waterstones founder Tim Waterstone tells the Guardian that Amazon is “smart, single-minded and ruthless – and it is destroying Britain's book industry.”
Mike Southon Presents Richard Branson at the Global Entrepreneurship Congress
14th March 2012
Richard Branson greeted hundreds of entrepreneurs and delegates at the 2012 Global Entrepreneurship Congress in Liverpool. The event’s facilitator was Mike Southon, serial entrepreneur and best-selling author.
Top 10 Speakers for 2012
27th December 2011
As the year draws to a close, Speakers Corner looks forward to the promise of the intriguing and opportune months ahead. 2012 is set to be a year of economic optimism, business innovation and a host of rising stars on the corporate circuit – all primed to motivate, educate, stimulate and entertain.
Mary Perkins Wins Director of the Year Lifetime Achievement Award
2nd November 2011
Director Magazine has awarded Dame Mary Perkins, Specsavers queen, entrepreneur, and retail keynote speaker, the Director of the Year Lifetime Achievement Award.
Luke Johnson’s New Business Book Hits the Shelves
1st September 2011
Luke Johnson, the business brain behind Pizza Express, launches a new book - START IT UP: Why Running Your Own Business Is Easier Than You Think.
Tony Fernandes and Arianna Huffington Amongst 100 Most Creative People In Business
2nd June 2011
Entrepreneur Tony Fernandes; media mogul Arianna Huffington; facebook genius Chris Cox and happiness expert Tony Hsieh, are some of the top names on a list of the 100 Most Creative People In Business, compiled by industry magazine Fast Company.
Peter Draper Reviews
Peter Draper has spoken and appeared at a number of recent corporate events. Please find some client speaker testimonials and reviews for Peter Draper for a number of these events and conferences. If you would like some additional information as to how to book Peter Draper for your corporate event, then please contact one of the Speakers Corner booking agents on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
Content was interesting and topical.
For further information or to book Peter Draper, call us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk
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