In the downturn in book sales, publishers are turning to celebrities in the hope of changing this trend and cashing in on celebrity interest.
It is reported that comedian and chat show host, Paul O'Grady has landed himself a £2m advance, following on from the success of his first autobiography At My Mother's Knee. Recounting his early life in Merseyside, the book has sold over 700,000 copies. It is the largest selling celebrity autobiography with only comedian Peter Kay bettering the sales figures with his book The Sound of Laughter.
In the light of Alan Carr's book Look Who It Is!: My Story selling well last year, the publisher, Transworld, is hoping that comedy star of the moment Michael McIntyre will also be a winner. Michael is thought to have landed a very hefty advance for his first book.
Comedian and presenter of Mock the Week Dara O'Briain will also be amongst the comedians to have their memoirs hitting the book stores on the 1st October, known in the publishing world as Super Thursday.
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