Gethin Jones – one of the UK's best loved TV presenters and awards host extraordinaire – has announced he will host a new ITV studio gameshow called Holding Out For A Hero.
The former Blue Peter presenter's latest project will involve contestants playing for prizes that will help change someone else's life rather than their own.
Holding Out For A Hero combines a traditional quiz show with a heart-warming twist, which means that three players will nominate a deserving "hero" for whom they will be competing to win money.
Gethin said: "I can't wait to get started on this brand new series. Holding Out For A Hero gives someone the opportunity to win a life changing amount of money - not for themselves - but for someone else.
"They will have to play clever, take the pressure, and most importantly - hold their nerve!"
ITV's director of entertainment and comedy Elaine Bedell said: "Holding Out For A Hero is a great new format with a unique twist - contestants play for others and not themselves. Gethin will be terrific at the helm and we look forward to seeing our contestants helping others during the series."
Holding Out For A Hero will air later in 2011 on ITV1.
Copyright Speakers Corner 2017