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Lord Sugar Begins Search for new Apprentice

4th May 2011

Lord Alan Sugar has warned that he doesn’t want any losers on the new series of The Apprentice. As Karren Brady and Nick Hewer prepare for another series as Lord Alan’s advisers, the hopeful candidates are preparing themselves for a gruelling 12 weeks. The business wannabes have been warned by Alan Sugar that things will not go well if they are unwilling to get their hands dirty.

An actress and a market stall worker are among those hoping to go into business with Lord Sugar when the BBC1 show returns next week. Whoever impresses the entrepreneur will have £250,000 pumped into their own venture.

However, Lord Sugar’s money comes with a warning.

He told Metro: "Don’t expect me to be doing all the work because I am not looking for a sleeping partner. I am not St Alan, the patron saint of bloody losers. You can look at it as an uncivil partnership, so to speak."

The 64-year-old business guru has hit out at those who are ‘there like a shot’ when they are offered a chance to be on TV.

He added the new series will inspire people to set up their own company. Lord Sugar said: "We seem to have an expectancy culture with everyone moaning about the banks not helping them.

"This programme is going to show how someone can start a business on their own."


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