Using Executive Education to Help Implement Business Strategy | A Q&A with Adrian Payne

If you could speak at any event, past or future, what would it be?

Company business leaders on a burning platform who are totally committed to creating a new customer-driven culture in their organisation

How did the corporate speaking all start?

I wrote the first book on relationship marketing in 1991. as a result, I spoke at a major customer conference for a leading it company in London, invitations for other events followed quickly

Can you remember your first speaking engagement?

Yes, convincing a major global insurance broker to become more customer-focused

And your last event?

Yes, working with a major pharma company on a global customer conference

Which event has been your favourite and why?

Working with Mercedes-Benz brand over a period of several years

How do you like to be introduced?

A practical academic – not an oxymoron - who uses executive education to help implement business strategy

Do you always like to do a briefing call before the event?

Always – preferably face to face

What are the most asked for topics?

Understanding Strategic CRM, CRM: Strategies for Acquisition & Retention, CRM: Lessons From World Class Players, Strategic Marketing & Key Account Management, Loyalty is Out: Profitable Retention is In, Service-Profit-Chain – Metrics of New Marketing, Managing Customer Relationships for Competitive Advantage, Marketing Planning for Service Businesses, Value Integration Among Customers, Employees and Shakeholders, Service Excellence: The Role of Customer Relationship Management

Is your speech at all interactive with audience participation?

Yes, I often climb down from the stage and ask questions to smaller audience [less than 100, or so]

If you are interested in booking Adrian Payne for your live event or require any additional information regarding Adrian Payne then please fill in the enquiry form and one of the Speakers Corner booking agents will contact you within 24 hours.