An Interview With James Woudhuysen

How challenging is it for companies to manage change effectively in today's business world?

Most companies resist change, rather than manage it. Too much risk aversion; too much in bed with regulators; too much recourse to lawyers

How do you see work patterns changing in the next 10 years?

More intrusive regulation, especially around employee health (incl mental); more indulgence of youth; more influence of China

How did you get into corporate speaking?

Athenaeum, Rokeby school; politics, Sussex University; as editor of DESIGN magazine; speaking for BT

Which innovation or invention do you wish you had been involved in?

Mangalyaan, the Indian probe to Mars

What do you do to ensure your presentation has a lasting impact?

Being better than the CIA in terms of sussing out client needs, audience composition, staying ahead of the game

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