Sara Davies

Growing a business from a university bedroom into a global success requires more than just a good idea: it demands resilience, strategic thinking and the ability to inspire others to back your vision. Sara Davies MBE turned a student project into Crafter's Companion, now operating in over 40 countries, before becoming the youngest ever investor on BBC's Dragons' Den in 2019 and earning an MBE for services to the economy. As host of ITV's Time is Money launching in 2026 and ambassador for Smart Works Newcastle, she shares practical insights on entrepreneurship, leadership and turning ambition into sustainable growth that audiences can apply immediately to their own ventures.

Sara Davies MBE is the founder and director of Crafter’s Companion, a globally recognised craft business she launched while studying for a Business Management degree at the University of York.

During a placement at a small craft company, Sara identified a gap in the market for a tool to create bespoke envelopes for handmade cards. With support from her retired engineer father, she designed and launched her first product, The Enveloper.

Following a successful appearance on TV shopping channel Ideal World, The Enveloper became an instant hit, selling 1,500 units in the first ten minutes and over 30,000 within six months. Building on this success, Sara expanded her product range and graduated with a first-class honours degree alongside a business already turning over half a million pounds.

Today, Crafter’s Companion designs, manufactures, and distributes innovative craft products to customers worldwide, establishing itself as a household name within the industry.

Sara was awarded an MBE in 2016 for services to the economy. In 2019, she became the youngest ever female investor on Dragons' Den and she continues to support and mentor emerging entrepreneurs. She later appeared on Strictly Come Dancing in 2021, reaching week seven with her partner Aljaž Škorjanec.

Sara has also fronted her own shows, including ITV’s Sara Davies’ Christmas Craft Off in 2025 and Time Is Money in 2026.

In recognition of her achievements, she was awarded an Honorary Doctorate from the University of York in 2024.

Sara is also a bestselling author, with three books to her name: her autobiography We Can All Make It, the craft guide Craft Your Year (2023), and The Six Minute Entrepreneur: 52 Short Lessons for Long-Term Business Success (2025).