The CEO of Facebook Mark Zuckerberg has been speaking at the Cannes Lions 57th International Advertising Festival about his eastern expansion plans. Mark, who visited Prime Minister David Cameron earlier this week, travelled to Cannes to discuss the future of Facebook. At one time, the growth of the social networking site was an incredible 3% per week but having now established over 500 million users worldwide, growth is declining and Mark’s intention is to look at eastern expansion with the aim of becoming the first social networking platform to have a billion users and dominate the four countries - Russia, China, Japan, and Korea - where Facebook is yet to be established as the leading social network.
The Cannes Lions 57th International Advertising festival will come to a close this weekend and it is regarded as the global meeting forum for the communications industry. Previous speakers have included Bob Geldof and Kofi Annan, and this year has heralded the talents of speakers from actor Ben Stiller and artist Yoko Ono to top creative innovators David Droga and Jeff Goodby. The industry leaders Sir Martin Sorrell – CEO of WPP Worldwide – and Maurice Lévy were also in attendance and there have been numerous exhibitions and Master Classes. Workshops have included The Guardian and digital marketing agency Razorfish, and daily seminars have involved the likes of Google, Price Waterhouse Coopers, and Saatchi & Saatchi. The acclaimed filmmaker of ‘Being John Malkovich’ and ‘Where The Wild Things Are’ Spike Jonze also featured in a discussion about his work to date. Spike has not only directed films, but also commercials and documentaries, and he is currently the co-founder and Creative Director of the news and culture website vbs.tv.
The Cannes Creative Leaders programme is also taking place in Cannes and Berlin, and awards have been presented to the crème de la crème of the communications industry. The award for Best Use of Social Media Marketing went to Canon Australia for their ‘EOS photchains’, and the prize for PR went to Gatorade – the LA-based energy drink company – for their ‘Replay’ campaign. The award for Best Digitally Led Integrated Campaign went to Volkswagen, Sweden, for ‘The Fun Theory’ project.
So voilà! France may be in turmoil following their World Cup difficulties, but this year Cannes is the place to be, not only for the best in film-making, but also for some creative and innovative communication delights from digital marketing to PR and beyond.
Copyright Speakers Corner 2017