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CSR communications taken to a new level

2nd November 2007

CSR.TV is an online TV channel on corporate social responsibility (CSR), aiming to promote a sustainable and responsible business culture, and therefore an obvious choice for filming the awards.

CSR.TV was at the Green Awards 2007 at the end of last week, filming the gala event.

‘The Green Awards is a great recognition for those businesses that do try to make a difference through their work,’ says Valentina Biagini, CRS.TV’s co-founder: ‘We believe that the marketing and communications industry has a major responsibility in making a positive impact on people’s behaviour and in raising public consciousness.’

The Grand Prix award controversially went to Honda for its Formula 1 environmental campaign. Neither the judges, nor Honda themselves, are attempting to claim that Formula 1 is a ‘green’ sport, and the judges noted that the campaign itself caused some controversy. However the judges unanimously decided that Honda’s campaign was the most creative and comprehensive and that it engaged an important number of people that would not have been otherwise reached.

Eric Falt of UNEP, chair of the judging panel said: ‘If one percent of fans who follow Formula 1 were to switch to energy saving light bulbs, according to a Honda spokesperson, the resulting energy savings would mitigate the emissions produced over three seasons by Honda’s racing team.’


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