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Diageo Britain’s Most Admired Company

19th December 2012

Global drinks giant Diageo has been named Britain’s Most Admired Company by Management Today for the second time.

Producer of eight of the world’s 20 best-selling premium spirits, the business has been lauded for its unique ambitions to reach far beyond traditional export markets, and into the promising realm of emerging markets.

Through tough times in the US and in Europe, Diageo’s reach into Vietnam, Turkey, China, Brazil, Africa and India – and anywhere else with promising economic growth - has secured a £3.2bn pre-tax profit on net revenues of £10.8bn for the year ending June 2012.

First named Most Admired Company in 2008, Diageo has been described by Professor Mike Brown of Birmingham City University as one of the ‘stalwart firms’….’which year after year appear as the most admired companies.’

In conjunction with Birmingham City Business School, the list was compiled by MT who asked Britain’s largest public companies to evaluate their peers, using 9 criteria. Analysts at leading City investment firms were also polled.

The 9 measures of success were categorised as follows:

1.    Financial soundness
2.    Value as a long-term investment
3.    Community and environmental responsibility
4.    Quality of goods and services
5.    Use of corporate assets
6.    Capacity to innovate
7.    Ability to attract, develop and retain top talent
8.    Quality of marketing
9.    Quality of management 

Management Today’s Top Ten Most Admired Companies 2012:

1.    Diageo
2.    Berkeley Group
3.    BG Group
4.    Rolls-Royce
5.    Petrofac
6.    Johnson Matthey
7.    Derwent London
8.    BASF (UK & Irl)
9.    Paddy Power
10.  Rotork

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