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Gillian Tett is UK Business Communicator of the Year, 2012

24th February 2012

The UK Speechwriters' Guild has announced that the title of UK Business Communicator of 2012 has been awarded to Gillian Tett of the Financial Times.

With a PhD in social anthropology, financial journalist Gillian Tett has given the world a simple and compelling story explaining what has gone wrong economically.

Tett is the US managing editor of the Financial Times, and author of Fool’s Gold. She is a consummate public speaker who delivers top class content encompassing a key story about how she attended a conference of bankers at the European Securitisation Forum in 2005 to find out what was going in the credit world, and despite being an experienced financial journalist, she had no idea what the speakers were talking about.

‘Finance was presented as an abstract mathematical game that took place in cyberspace replete with concepts such as ‘Gaussian copula’, ‘delta hedging’ and ‘first-to-default basket’,’ said Tett. The bankers spoke a language totally unintelligible to anyone outside the clan.

She became determined to unpick the world of collateralised debt obligations. Tett makes simple analogies everyone can understand, and she self-deprecatingly refers to herself as a ‘hippy’ in a world of mathematics and astrophysics geeks.

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