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Laura Tenison Shortlisted as Business Ambassador

16th May 2011

Jojo Maman Bebe founder Laura Tenison has made the shortlist for Stylist Magazine’s Business Ambassador. The free lifestyle magazine has launched a search for an inspirational female entrepreneur to motivate its readers.

The other inspirational businesswomen in the final 5 are Lara Morgan, Sophie Cornish, Annika Bosanquet and Corina Kellam.

Laura Tenison founded the site for chic maternity and baby products in 1993 with £50,000. Jojo Maman Bebe is now worth £27 million.

“It doesn’t matter how great a business is,” Laura tells Stylist, “how good the design, how fantastic the service, even if your order book is full to bursting, unless you have complete control over your cash-flow your business will fail.”

Laura talks about balancing her work with life at home with her family: “It isn’t easy. As a working mother there’s no point kidding yourself that it is. But if you’re willing to sacrifice ‘me time’, to be low maintenance, to forfeit the cinema trip, and the time at the hairdressers, and to survive on not much sleep then you really can do it. As for the children, I spend a lot of time working from home, so they understand that I need to work for them to eat.”

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