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Luke Johnson’s New Business Book Hits the Shelves

1st September 2011

Luke Johnson, the business brain behind Pizza Express, launches a new book - START IT UP: Why Running Your Own Business Is Easier Than You Think.

In his latest publication, Johnson compresses two decades of hard-won business experience to inspire - and guide - anyone planning to embark on life as an entrepreneur.

Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. In Start It Up he delves into the realities of running a business and tackles the crucial issues of finding the right idea, sourcing capital, and everything else that comes with it.

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