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Navi Radjou’s Introduces Juggad Innovation

29th March 2012

Navi Radjou, speaker, advisor and author, promotes his new book on how to be successful in the 21st century, Jugaad Innovation. Jugaad is a Hindi word meaning an innovative fix; an improvised solution born from ingenuity and resourcefulness.
 
The book explains how US companies can innovate faster, better, and cheaper by adopting a frugal and flexible approach to innovation called Jugaad that is prevalent in emerging markets.

Leading Western firms such as 3M, GE, PepsiCo, Renault-Nissan, Facebook, Google, Siemens, and visionary American entrepreneurs are already using Jugaad to generate breakthrough growth in a complex and resource-scarce world.
 
The book also chronicles a groundswell movement unfolding across America led by creative Millennials, progressive government agencies like the White House Office of Social Innovation and Civic Participation, and forward-thinking universities like Stanford and Harvard that are using the "bottom up" Jugaad approach to innovatively deal with pressing issues in healthcare, energy, and education in the US.
 
The book is filled with 40+ inspiring case studies of Jugaad innovators from around the world and practical advice on how US firms can rapidly adopt and benefit from Jugaad innovation principles.
 
Jugaad Innovation is already receiving rave media reviews: The Economist calls it the "most comprehensive book yet to appear on the subject" of frugal and flexible innovation.

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  • It was good to have the chance of meeting with Vivien a few days before the event. I believe that this is pretty essential! Raitt Orr & Associates Ltd

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