If we look around, it is not hard to see that smartphones play a fundamental role in everyone’s day to day lives, many of us would feel lost without our mobile. We use our phones to keep in touch with our friends and families, to access the internet, take photos and nowadays we use them for the various different apps which have been made available on smartphones.
Nicola states that ‘around 4.5 billion people now own a mobile phone, with many owning more than one.’ She also points out that Facebook did not initially realise the impact smart phones would have on our society and the younger generation…’Facebook – like many others – was caught out by the explosion of smartphones. So we made some big changes –Now 59% of our revenue comes through mobile, and young people are some of our most engaged users.’
According to statistics the take up of smartphones in the UK is one of the highest in the world and Nicola states that ‘having a digital strategy gives UK businesses 'a real competitive advantage.’
If you would like to book Nicola to speak at a corporate event, call 02076077070.
Copyright Speakers Corner 2016