In a world where blogging can be turned into a career, and even be leveraged by businesses as part of their content marketing strategy, how do you stand out from the crowd and build a successful brand?
Entrepreneur and digital strategist Natasha Courtenay-Smith examines the tools of the blogging trade in her book 'The Million Dollar Blog'... and if you flick through the pages you'll find some expert advice from our very own Nick Gold, MD of Speakers Corner and the European Association of Speaker Bureaus (EASB).
Nick's tips include:
- Avoid the temptation to re-invent the wheel (bloggers often try to differentiate themselves by 'shocking')
- Aim to articulate the thoughts of your readers
- Build an emotional connection with your audience by sharing your real, and not necessarily perfect, stories
- Don't pretend to have all the answers
If you fancy yourself a 'bit of a blogger' and want to take your talents to the next level, it's worth seeking advice to develop your 'nobody status' into a personal and/or business brand that could take your far.
Natasha Courtenay-Smith's 'The Million Dollar Blog' including tips from Speakers Corner MD Nick Gold!
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