In a move to inspire sports fans to high-tackle climate change, rugby heroes Austin Healey and Martin Bayfield have announced their alliance to 100% Sport, a global initiative that aims to popularize the use of 100% renewable energy.
The campaign kicked off in September at a BT-sponsored launch headed by Olympic sailing champion Sir Ben Ainslie.
The athletes’ high-profile support for sustainability echoes shifting perspectives in the wider sporting world. As stated by Austin at a 100% Sport event hosted by BT: “The message going out through sport is to collectively buy into green energy”.
By tapping into the passion of the sports community, it is hoped that the public will run out from the wings to defend the world’s environmental resources: “Sport is so important…It has the ‘believership’ of people at home and they will listen”.
Copyright Speakers Corner 2016