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Seven Swims in Seven Seas: Lewis Pugh’s Latest Challenge

21st August 2014

Endurance swimmer and inspirational speaker Lewis Pugh, has embarked on one of his most challenging adventures to date – he is swimming with one purpose: to put Marine Protected Areas on the global agenda.

As United Nation’s Environment Programme’s Patron of the Oceans, Lewis will become the first person to tackle a long distance swim in all of the seven seas: The North Sea; Arabian Sea; Black Sea; Red Sea; Adriatic and Mediterranean.

Polluted and overfished, Lewis’ concern over the health of the seas has driven him to create a PR vehicle to highlight the need for urgent action, alongside a physical and emotional challenge that will push his body and mind to their limits. 

Lewis and the UN are urging every country to set aside 10% of the world’s oceans as Marine Protected Areas (MPAs) by 2020. Currently under 3% of the world’s oceans are protected.

“This is my most ambitious expedition yet: Seven swims in each of the classical Seven Seas. The logistics are complex. The challenges are many. But the aim is simple: to protect our wonderful seas and their precious marine wildlife,” said Lewis.

Lewis is a leading figure in efforts to protect the world’s oceans, and to highlight the plight of the seas, he has spent the best part of three decades swimming in the most hostile waters in the world.

Amongst the high profile international figures supporting his campaign, are Desmond Tutu and Prince Albert II of Monaco.

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