A Leading International Speaker Consultation & Booking Service

International Speaker Bureau

Tel: +44 (0)20 7607 7070

Search

Sugar fronts new Apprentice series

18th March 2008

Sir Alan Sugar has criticised the BBC for portraying him as "Mr Nasty" in reality TV show The Apprentice.  The 60-year-old, who is about to front the fourth series of the show, said his fearsome boardroom image is not right.

"Like it or not, and I don't like it that much, there's a perception of me just banging the table and shouting," the businessman told the Radio Times.

The tycoon is well known for giving contestants a hard time after tasks that are set to find a new trainee.

He revealed it is a "continual argument" he has with the production team about how he is perceived. "The BBC has categorised me as Mr Nasty, so all the humour ends up on the cutting room floor," he said.

This year's 16 contestants reportedly include a BBC radio sports presenter, a woman who claims to be descended from royalty and an IT expert who won a pay-out after suing her City law firm.

The winner of the series, which starts next week, will be given a job with a six-figure salary within Sir Alan's business empire.

Last year's winner was public school-educated Simon Ambrose, who beat single mother and the series favourite, Kristina Grimes.

  • Speakers Corner (London) Ltd
    Unit 31, Highbury Studios
    10 Hornsey Street
    London
    N7 8EL

    Tel: +44 (0)20 7607 7070 
    Fax: +44 (0)20 7700 8847 
    info@speakerscorner.co.uk

  • Great advice and we had all of the info we needed to ensure that the event ran smoothly on the day. Active Profile Ltd

  • Footer Logos

    logo-1.png

Agile web development by Byte9

Top