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Technology Companies to Watch in 2013

18th January 2013

The Los Angeles Times have released their ten technology companies to watch in 2013.

Living in a fast-paced, rapidly changing technological society, many technology companies have come and gone but a few seem to stick. With new and innovative companies constantly coming our way, the Los Angeles Times have had a look at which will be the next Googles or Twitters of 2013 and which will fall under the pressure.

Tumblr, famed for its popularity with creative types, features on the list. The company is almost a blog meets social networking site where people can post photos, quotes, writings, videos and music on their own page and follow those they like or are interested in. Since its beginning, many pages have become hugely popular and internationally famed, such as the Texts from Hilary page which contains a series of memes of Hilary Clinton texting and has over 45,000 followers. The company was recently named as one of the top 10 websites in America and its founder, David Karp, was recently named as one of Forbes Magazine’s 30 Under 30. They made £8 million ($13 million) in revenue last year but this year they plan to make a considerably higher £62 million ($100 million).

Instagram, the photography meets social networking site is next,  where people can follow their friends and the photos that they post or follow those with photography that they like. When Instagram started, the website was incredibly popular, starting a photography craze with people taking arty shots of their food or anything and everything they were doing at the time. However, the company was recently sold to Facebook for £446 million ($715 million) and since, its popularity has rapidly decreased. In December, the business introduced new terms of service that allowed them to use photos of users for their ads. The plan received a major backlash so the new terms were cancelled but it may have been too little too late for Instagram.

The biggest social networking site of the moment, Twitter, also features on this list. In October 2011 it had 100 million active monthly users but by December of last year, that number had doubled. Max Wolff, a Greencrest Capital senior analyst has now told Bloomberg that Twitter could be worth £7 billion ($11 billion) if it floats on the stock market in 2014. However, he did note that this is a number that Twitter still has to grown into. It will be interesting to watch how numbers fare over the coming year and whether this number is the same at the end of this year.

Another company on the list is FourSquare. The location-based site lets you save and share great places that you have been to and gives you advice of where is best to go around you for whatever you want to do based on places your friends have visited and shared. The site’s popularity and success began to slow last year, however, rumours are rife that Apple will buy the company and use it to improve its new mapping system which has received much criticism since its launch. If not, the company will have to push for more revenue and apparently already have plans set in place with new service terms. Watch this space.

Leap, the creators of Leap Motion, a motion sensor controller that lets you control your computer using just your hands, also features on the list. Although the controller isn’t out yet, it has been confirmed that the company has received £19 million ($30 million) in funding and a partnership with Asus. As the CEO, Michael Buckwald has stated they are, ‘ready to make 2013 the year of the new interface’.

Yahoo is next up as the company that has been failing next to Google’s success. A seemingly doomed company, a new CEO was hired, Marissa Mayer, who has redesigned the photo-sharing service for Flickr and also the email service, resulting in higher earnings for the company in the third quarter and suspected higher earnings in the fourth. Let’s wait and see if Mayer can keep these earnings up.

Square is another thriving company on the list, allowing users to make and accept payments on their credit cards through IPads and smart phones. Last year the company partnered with Starbucks, who gave them a £15 million ($25 million) investment and just earlier this month Starbucks announced that they were going to start selling the card readers in 7000 of their stores for £6 ($10).

Viddy also features on the list as a site which is basically Instagram for videos. The site launched less than two years ago and already has over 40 million users. Videos must be under 15 seconds and celebrities such as Justin Bieber, Rihanna and Britney Spears already have significant accounts. It is thought that businesses will also use Viddy to promote their brands and that the business will continue to grow in 2013.

Pinterest is next on the list. This website is essentially a virtual pinboard, allowing people to share and sort all the things they find on the Internet which they like. The site can be used as a tool to help plan weddings or even decorate your house and users can browse the pinboards of others with similar interests for inspiration. The site has over 23 million users but has struggled to monetise its popularity. The company received funding of £62 million ($100 million) from the investment group led by Rakuten Inc last year but it is thought that the company will either go public or be bought out over the next few years.

The final company on the list is old favourite Myspace. The company is set for a comeback, having launched the redesigned site last year, which received much praise. However, it will be interesting to see if they are going to back the new design up with a good strategy over the following year. 

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