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Tim Campbell Talks About The Bright Ideas Trust

17th February 2011

As Apprenticeship Week 2011 draws to a close, Tim Campbell talks to Metro about motivating young people to become a success.

Apprenticeship Week is about creating 25,000 apprenticeships in London and more across Britain. We want to get small to medium-sized businesses to realise the best way to get through the problems with the economy is to take on ambitious, talented and committed new staff. People think of apprentices as boiler suit-wearing metal bashers and there’s nothing wrong with that but the campaign goes broader than that – there are also apprenticeships in white-collar jobs.”

The Bright Ideas Trust is a new project supported by Cambpbell.

“We support young people aged 16 to 30 who aren’t in employment, education or training to help them start up a business. We’ve started up nearly 30 businesses now. We’ve supported a film production company, a jewellery business, a wide range of things. They all needed initial financial support and advice from experts, which we provided. We’re looking to take it outside London this year. We want to show starting a business isn’t just for wealthy people who have studied at big institutions.”

Campbell went on to discuss the impact of his ‘Apprentice’ win on his career.

“You make the assumption the door to showbiz was open to me. The Apprentice gave me the opportunity to get a job and I’m glad I didn’t sell my soul to the celebrity world. I’ve set up my own company, a financial recruitment business, and my own charity. I know because of the profile I received I’ve got a responsibility to do something positive. I support things that mean something to me, like this apprenticeship programme. The problem with the world of celebrity is it can be incredibly fickle.

“I got a couple of offers. If someone offers you £50,000 to spend two weeks making an idiot of yourself I can see why some people would go for it. I applied for The Apprentice because I believed I had a brain, which means I can earn £50,000 without having to question my integrity. The celebrity world is very short-termist, I was focused on the long-term ambition. That’s why now I can represent campaigns and try to help young people with integrity – it wouldn’t work if people had seen me eat bits of kangaroo.”

He also spoke about his experience as an employee of Sir Alan Sugar.

“He’s a tough man. Some people say he’s a pussycat – he’s not. You don’t get to where he got by letting people walk over you. You don’t see the other side of him on The Apprentice though; he’s a family man, he can be incredibly funny and he’s incredibly generous – he’s practically built the Hackney Empire and he’s supported Great Ormond Street very well. I’ve got a lot of respect for him.”

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