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Unilever named Britain's Most Admired Company 2010

8th December 2010

Friday night saw the cream of UK plc gather at Claridges for Management Today's annual awards for Britain's Most Admired Companies 2010. First time winner Unilever was awarded the top prize, having finished in the top 6 on nine previous occasions.

It was certainly a case of persistence, for the brand that does everything from Marmite to shampoo. The judges awarded the top gong to Unilever for its consistency of performance combined with a grown up and responsible attitude to sustainability. These things have helped Unilever achieve the ultimate accolade – the acknowledged respect of those harshest of critics, the competition.

Second place went to Serco, the outsourcing specialist. With a huge and eclectic range of public-sector clients both here and abroad, it signed £2.2bn of new contracts in the first half of this year. Serco beat off competition from former winner Shell which took third place.

Changes to the eligibility criteria this year meant that selected privately and employees owned businesses could compete against the listed companies. The John Lewis Partnership featured for the first time due to the changes in the competition, and finished just outside the top 10, in twelfth place overall.

The top ten Most Admired Companies for 2010 are listed below:
1. Unilever
2. Serco
3. Shell
4. BSkyB
5. Whitbread
6. Berkeley Group
7. Rolls-Royce
8. Tesco
9. BG Group
10. Aggreko

To read the full Management Today article summarising the full report, which was conducted in partnership with Accenture, please click here.

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