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What are the Hotly Tipped Social Media Tools for 2011?

6th January 2011

Like it or loathe it Twitter has asserted a dominant presence in 2010 with everything from the best ‘Tweet’ competition - judged by aficionado Stephen Fry - to celebrities and world leaders joining the fold from Bill Gates to the Dalai Lama, Russell Crowe, Hugo Chavez, Dmitry Medvedev, Victoria Beckham and Tiger Woods.  Social media is everywhere from publishing to blogs and marketing, and as soon as one form of technology becomes widespread and more widely regarded as the ‘status quo’ technology observers focus on the next new trend.

The hotly tipped site for 2011 is Quora which is more of a social Q&A site.  It not only enables you to follow people like Facebook but also follow topics and questions thus defining the world by your interests and allowing you to explore and expose your interests.  It is already incredibly popular in Silicon Valley but less well-known in the wider world and this looks set to change in 2011. 

Sites such as Quora can also be supported by context-aware apps for mobile phones that will filter information to focus on topics and news specifically related to your interests in real time.  As media technology increases there is more and more talk of information overload – or ‘filter failure’ as far as Clay Shirky is concerned - and context-aware apps are expected to help in counter-acting these technology side-effects.  As retail buying is starting to move from online purchasing to mobile smartphone purchasing, filtering the huge influxes of information and advertising we receive will become increasingly desirable.

Web videos on TV and mobile social photo apps – such as Instagram – are being researched and fine-tuned and devices such as a Playstation phone and revised iPad 2 – hopefully with the rumoured SD card reader and USB port – are on the cards for 2011. 

Keynote technology and futurist speakers including Ray Hammond, Ray Kurzweil, Josh Spear, Jane Young and Rahaf Harfoush (member of Barak Obama’s social media team) will be watching the new developments with interest and assisting us with what to look out for in 2011. 

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