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The Knowledge Guild Oct 2017 - What's the Big Idea? - Dan Germain Video

'What's the Big Idea? Growing Creative Thoughts into Brands' was October 2017's edition of the Knowledge Guild. Here we see Dan Germain, Group Head of Brand and Creative at innocent in action, speaking about innocent's journey, how to build your brand's tone of voice and why it's important to take some advice from Kenny G.