Nathalie Nahai on our Relationship with the Net


You’re never alone.

Whether you’re carrying the world in your hand, on your lap, or in your pocket, the internet (and our connection to it) is nigh on impossible to escape.

So are the subconscious drivers that shape the choices you make and the actions you take, every waking hour, of every waking day.

Everything that you do online, from socialising to selling, is influenced by hidden psychological cues. Whether it’s that dopamine-inducing ping of a push notification or the endless stream of addictive buzzfeed posts, our online environments are designed to persuade us into taking specific actions.

The thing is, none of this is new. We’ve had human brains with human biases ever since the first homosapien walked the earth.

And despite what we’d like to think, it’s only our environment that’s changed beyond all recognition, not us.

The future of the internet belongs to those of us with the ability to understand, recognise and deploy these hidden psychological strategies.

Once you are armed with this knowledge, then whatever technological advances may come, you’ll be equipped to shape the experiences and actions of the people who are using it – and to create greater choice in the decisions that you yourself have to take.

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