Matthew Gwyther and Richard Sambrook Talk Content at the British Library
The British Library in London makes an elegant venue for a compelling discussion about the Future of Content, with Richard Sambrook - Global Vice Chairman/Chief Content Officer at Edelman, and chaired by Matthew Gwyther - editor of Management Today.
Richard Sambrook’s keynote will be followed by a panel debate examining the future of content. The Future of Content will examine who will generate content in the future, how this will change the PR, marketing and publishing industries, how individuals will consume content and how and whether content could or will be monetised in the future.
Panelists at the event will include Jorn Lyssegen – CEO of Meltwater; Francis Ingham – CEO of PRCA; David Pugh – MD of NLA; Helen Dunne - editor of CorpComms magazine, and Professor Bently - Professor of Law Cambridge, an IP specialist.
Matthew Gwyther has edited Management Today for the last eight years and has won the coveted BSME Business Magazine Editor of the year on a record five occasions. He is also a regular guest on BBC Radio 4's 'Today' programme.
Richard Sambrook is Vice Chairman and Chief Content Officer of the Edelman public relations agency. For 30 years, until February 2010, he was a BBC journalist and news executive, becoming successively Director of BBC Sport, BBC News and, latterly, Director of BBC World Service and Global News.