A Leading International Speaker Consultation & Booking Service
News Niall Dunne Goes from Green to Blue

Niall Dunne Goes from Green to Blue

Niall Dunne, Chief Sustainability Officer at BT, supports the idea that ‘green’ is being replaced by blue, in marketing terms.

He believes that many ‘green’ campaigns are no longer using the colour to market the idea and that blue has instead become the environmentally friendly colour.

Niall states that “Green has kind of failed [as a movement], it has stayed niche, it’s a passive engagement model and its representative of ‘challenge’.”

Niall’s twitter handle for example is @bluNiall.

More and more companies are opting for the colour blue where green would normally be associated. Niall claims that it’s because businesses have realised they need a new platform for change.

Have an enquiry?

Send us a message! 

We work with 6500 speakers, with 1000 on our website. Send us a message or call us, and we will contact you within 24 hours!

Call us +44 (0)20 7607 7070

Send a Message

Get in touch with our friendly team of experts

Contact us
Contact us details
Top