Charles Cadbury

Charles Cadbury is an award-winning technologist and pioneer in voice technology and conversational AI, specialising in human-computer interaction that transforms how consumers engage with brands. As founder of Say It Now, he has worked with global clients including Diageo, Unilever, Starbucks, and Coca-Cola, and previously scaled Put IT Out from two to 45 team members, delivering over 350 digital products for organisations such as Boeing and the BBC. Winner of Amazon's Alexa Cup, Charles equips audiences with practical insights into leveraging voice-driven innovation, helping organisations unlock measurable engagement and stay ahead in an evolving digital landscape.

When Charles Cadbury won Amazon's Alexa Cup for a 99-second pitch competition, he demonstrated what he had already spent years perfecting: the ability to distil complex conversational technology into ideas that resonate instantly. That moment of recognition marked a turning point for his company, Say It Now, which has since transformed how global brands use voice technology to connect with consumers. His career has been defined by a commitment to making human-computer interaction feel effortless, bridging the gap between cutting-edge innovation and everyday usability. Before founding Say It Now in 2015, Charles built and scaled Put IT Out, a digital agency that grew from two people to a 45-strong team, delivering over 350 products for clients including Boeing, the BBC, and McDonald's.

Charles's expertise in conversational agents is grounded in years of hands-on development and strategic leadership. Say It Now enables consumers to engage directly with television and audio adverts using only their voice, creating a seamless bridge between passive media consumption and active brand interaction. This approach has attracted partnerships with some of the world's most recognisable names, including Diageo, Unilever, Starbucks, and Coca-Cola. The company's work has earned multiple industry awards, reflecting its role in setting new benchmarks for voice-driven advertising. Charles's deep understanding of both the technical and commercial dimensions of conversational AI allows him to translate emerging possibilities into practical applications that deliver measurable results for businesses navigating digital transformation.

Audiences leave Charles's sessions with a clearer understanding of how voice technology can be integrated into their own strategies, regardless of industry or organisational size. He demystifies the mechanics of conversational agents, offering actionable insights into designing interactions that feel natural and intuitive. His presentations combine real-world case studies with forward-looking perspectives, equipping teams to identify opportunities for voice-driven engagement within their markets. Whether addressing innovation leaders, marketing professionals, or technology teams, Charles inspires confidence in adopting emerging tools whilst maintaining a focus on human-centred design. His ability to connect technical detail with business impact ensures that organisations walk away not just informed, but ready to act.