Daniel Bobroff

Daniel Bobroff is a retail futurist and AI innovator who specialises in transforming how businesses harness artificial intelligence to revolutionise commerce and customer experience. As founder of Cognaris, an AI commerce platform connecting customer conversations directly to sales, and Coded Futures, his creative technology advisory, he operates at the cutting edge of agentic AI, where systems don't just respond but take meaningful action. Previously co-founder and Investment Director of ASOS Ventures, Daniel built an exceptional network of retail tech pioneers whilst pioneering in-game advertising decades earlier, creating what's now an eight-billion-dollar global market. His energising keynotes equip audiences with practical strategies to embrace AI-driven transformation, rethink customer engagement and future-proof their organisations with confidence and clarity.

Long before AI dominated boardroom agendas, Daniel Bobroff pioneered in-game advertising in the 1990s, creating what has grown into an eight-billion-dollar global market. That early ability to spot transformative opportunities years ahead of the mainstream has defined his career, from building Deibus Studios, a game developer whose titles for PlayStation, Xbox and Nintendo achieved over 50 million sales, to creating ASOS Ventures as co-founder and Investment Director. At the online fashion giant's venture capital arm, he invested in game-changing retail and fashion technologies, building an exceptional network of innovators and disruptors whilst identifying breakthrough innovations across the entire retail value chain. Today, as founder of Cognaris, an AI commerce platform that turns customer conversations directly into sales, and Coded Futures, his creative technology advisory firm, Daniel operates at the cutting edge of what he calls agentic AI, systems that don't just respond to questions but take meaningful action.

Daniel's credibility stems from hands-on experience building the technologies he speaks about, not simply observing from the sidelines. As Special Advisor at HTEC Group, a global engineering powerhouse, he works with some of the world's largest retail organisations on AI-driven transformation. At Cognaris, he designs and deploys conversational AI in live commercial environments, connecting to retailer catalogues, understanding customer intent and guiding the complete journey from question to purchase. His expertise spans the digitalisation of retail, platform thinking, evolving customer experiences and the practical application of AI across marketing, product discovery and hyper-personalised shopping journeys. Throughout his career, Daniel has founded, invested in and led companies across virtual reality, visual search, e-commerce and ad-tech, consistently demonstrating an ability to build entirely new markets from scratch.

Trusted by global organisations including Google, Facebook, Salesforce and Mastercard, Daniel has delivered hundreds of keynotes worldwide. His talks challenge audiences to rethink their strategies with practical, actionable insights drawn directly from operator experience. He explores how predictive analytics, gamification and cross-channel experiences are redefining commerce, and why physical and digital retail are no longer separate worlds. Known for his energy, clarity and fresh perspective, Daniel equips leaders with the tools to embrace AI-driven transformation, move faster, think smarter and create customer experiences that genuinely matter. His audiences leave not just inspired by visionary ideas, but armed with a clear roadmap to future-proof their organisations and thrive amid disruption.