Erika Clegg

Erika Clegg is a communications specialist and corporate culture consultant who helps organisations understand that values and culture are inextricably connected, driving growth and survival in times of change. She founded and grew the multi-award winning brand communications agency Spring over 16 years before successfully transitioning ownership to her senior leadership team in 2022, and now leads Larkenby, guiding CEOs, boards and teams through cultural transformation. Her book *Junk Values*, shortlisted for the 2026 Business Book Awards, exposes flawed corporate values practices and introduces her Active Ethos method. Through keynotes, masterclasses and retained advisory work, Erika equips leaders to identify authentic values and embed them into everyday decisions, behaviour and sustained organisational success.

After a decade in London agencies, Erika Clegg launched Spring in 2006, a brand communications agency that combined creativity with data-driven insight to deliver exceptional results for clients. Over 16 years, she grew the business into a multi-award winning agency recognised for its values-led culture and commercial resilience. In 2022, following an 18-month transformation, Erika successfully transitioned ownership to her senior leadership team, a move that demonstrated her commitment to embedding sustainable values into the very structure of the business. She has since founded Larkenby, where she works with CEOs, boards and teams to identify authentic values and use them to drive cultural transformation. Her book *Junk Values*, shortlisted in the Smart Thinking category of the Business Book Awards 2026, exposes the flawed patterns that have crept into corporate values practices and introduces her Active Ethos method for replacing them with something stronger.

Erika's expertise in communications and corporate culture stems from decades of applied experience, not just theory. She has worked with organisations ranging from Champagne Bollinger and Anglian Water to the Prison Reform Trust and Vistage Worldwide, helping leaders understand that values and culture are inextricably connected. Her approach is rooted in the belief that generic values such as integrity, respect and collaboration are meaningless unless they are grounded in an organisation's purpose, vision and operating context. Through her writing, speaking and advisory work, she challenges the systems and processes that have allowed corporate values to become junk, guiding organisations to replace them with something authentic and actionable. Erika also hosts a podcast series exploring how leaders across sectors translate values into everyday decisions and long-term success.

Through keynotes, masterclasses and retained advisory engagements, Erika equips leaders to dig deep and identify the intrinsic values that exist within their organisations or are necessary to achieve their vision. She helps clients set up actions and processes that ensure those values come to life in daily behaviour, decision-making and sustained organisational performance. Audiences leave her sessions with practical tools to recognise authentic values in their own context, embed them into culture, and use them to drive trusted growth through periods of change. Whether delivering executive sessions on leadership and communications or working one-to-one with boards navigating transformation, Erika's high energy and focused approach pushes boundaries, challenges assumptions, and creates lasting impact that extends far beyond the event itself.