Holly Mackay

Holly Mackay is an investment expert and founder of Boring Money, specialising in translating complex financial concepts into accessible guidance for everyday investors. With over 25 years' experience across senior roles at Merrill Lynch, Aviva and Santander, she founded and successfully sold The Platforum before launching Boring Money in 2015, which has grown into the UK's largest investment-specific comparison platform. Named Investment Woman of the Year in 2025, she champions closing the Gender Investment Gap and Advice Gap through her award-winning weekly blog, consumer research and media commentary for the BBC, ITV and national press. Her sessions equip audiences with practical strategies to communicate financial information clearly, understand real consumer behaviour, and empower people to make confident investment decisions without the jargon.

After graduating from Oxford with a degree in Modern Languages, Holly Mackay travelled, worked in television, and then discovered something unexpected: the stock market was far more compelling than documentaries. That realisation in the late 1990s set her on a path through senior roles at Merrill Lynch, Aviva and Santander, where she spent over two decades watching an industry make finance unnecessarily complicated for ordinary people. In 2008, she founded The Platforum, successfully sold it to Centaur Media, and then launched Boring Money in 2015 with a clear mission: to translate financial jargon into language that anyone could understand and use.

Boring Money has grown into the UK's largest investment-specific comparison platform, offering real-time insight into consumer behaviour, preferences and sentiment. Holly's award-winning work addressing the Gender Investment Gap and the Advice Gap earned her the Investment Woman of the Year title in 2025, recognition that reflects her sustained commitment to championing everyday investors. She writes a weekly blog that cuts through market noise with wit and clarity, building what she calls the Boring Money Army: a growing community of people who engage with her research, contribute to consumer projects, and prove that finance doesn't need to be exclusive or intimidating. Her media presence spans the BBC, ITV, Sky News and national press, where she regularly provides commentary that makes complex investment topics accessible and relevant. She also shares her own investment portfolio publicly, offering transparency in an industry that often lacks it.

Holly equips audiences with practical strategies to communicate financial information clearly, understand what truly drives consumer decisions, and build confidence in investment choices without relying on impenetrable jargon. Her sessions draw on decades of industry experience and live data from thousands of real investors, helping organisations close the gap between what they think people want and what people actually need. Whether speaking to financial services leaders, advisers or consumer-facing teams, she delivers insights that are immediately actionable, grounded in evidence, and focused on creating lasting change. Audiences leave with the tools to make finance more inclusive, the confidence to challenge outdated practices, and a renewed belief that investments can work for everyone, not just the old guard.