Jennifer Countess von Walderdorff

Jennifer Countess von Walderdorff is a fashion consultant and author specialising in sustainable supply management and conscious consumer behaviour. With over two decades of experience in fashion retail, she has led teams across merchandise financial planning, analytics, and procurement for global brands, and now serves as Founder and CEO of Look at the Labels, a consultancy guiding businesses towards eco-conscious strategies that balance profitability with sustainability. Her book, "Look @ the Labels", empowers consumers to make informed, sustainable shopping choices, and her role as ambassador for the German Clothing Foundation demonstrates her commitment to ethical fashion. Through her speaking engagements and consultancy work, Jennifer equips organisations and individuals with practical tools to transform purchasing decisions, embed responsible practices, and align fashion choices with environmental and social values.

Jennifer Countess von Walderdorff published "Look @ the Labels" to transform how consumers and businesses approach fashion sustainability, turning two decades of retail expertise into a practical guide now available in major bookstores worldwide. As a Nigerian-British fashion specialist who married into German nobility, she has cultivated a uniquely global perspective that bridges continents and cultures, informing her work as Founder and CEO of Look at the Labels, a conscious fashion consultancy. Her career in merchandise financial planning, analytics, inventory management, and procurement across leading global brands has equipped her with the commercial insight to help organisations adopt eco-conscious strategies that balance profitability with environmental responsibility. This foundation in both the creative and analytical sides of fashion retail allows her to guide businesses through sustainable supply chain practices, including CSRD and ESG compliance, whilst maintaining competitive advantage.

Jennifer's credibility extends beyond consultancy through her role as ambassador for the Deutsche Kleiderstiftung (German Clothing Foundation), where she amplifies the mission of providing clothing to vulnerable individuals worldwide. Her commitment to diversity, equity, and inclusion manifests in her work as a mentor to Black employees, providing guidance and advocacy to help them thrive in corporate environments. With over 5,000 followers across her social media platforms and regular speaking engagements on sustainability and DE&I, she has established herself as a trusted voice in conscious consumer behaviour. Jennifer connects the diversity of humankind to the United Nations' Sustainable Development Goals, demonstrating how inclusive practices drive innovation whilst contributing to global efforts to protect the planet and ensure prosperity for all. Her partnerships with organisations including the British Heart Foundation further reflect her dedication to using fashion as a force for positive social impact.

Through her speaking engagements and consultancy work, Jennifer equips audiences with actionable frameworks to transform purchasing decisions and embed responsible practices throughout their organisations. She empowers consumers to utilise available data and outlets when acquiring clothing, making spending decisions that align with personal values and environmental goals. For businesses, she delivers practical strategies for transparent operations that satisfy regulatory requirements whilst building customer trust and long-term profitability. Her approach demystifies sustainability, making complex supply chain concepts accessible and immediately applicable. Whether addressing corporate leaders or individual consumers, Jennifer creates lasting impact by showing that ethical fashion choices are not only morally imperative but commercially advantageous, inspiring audiences to lead with purpose in an industry where every decision shapes our collective future.