Kieran Maguire

Kieran Maguire is an Associate Professor at the University of Liverpool and one of the UK's most trusted voices on football finance, translating the game's complex financial landscape into insight audiences can genuinely understand and use. He advises clubs, players, policy makers, and media across the footballing world, and has delivered sessions for the PFA, LMA, and European football bodies, with his expertise called upon by government departments and parliamentary groups. In 2024, he was invited to Buckingham Palace for his services to football. Through keynotes, workshops, or his acclaimed live Price of Football podcast experience, Kieran equips audiences with practical financial understanding, sharp perspective, and a refreshing dose of humour that makes even the most intricate topics accessible and engaging.

In 2024, Kieran Maguire received an invitation to Buckingham Palace in recognition of his services to football, a milestone that underscored his role in shaping how the sport's financial landscape is understood by clubs, policymakers, and fans alike. From advising Premier League and European football bodies to teaching on the Football Industries MBA at the University of Liverpool, he has spent years translating the complexities of football finance into insight that drives better decisions across the game. His analysis of major structural reforms, including Project Big Picture and the evolving financial regulations reshaping club strategy, has positioned him as a trusted voice during periods of significant industry change.

Kieran's credibility is built on a combination of academic rigour and real-world application. As an Associate Professor at the University of Liverpool, he teaches at both undergraduate and postgraduate level and has delivered specialist sessions for the PFA, LMA, and football organisations across Europe. His expertise has been sought by government departments, parliamentary groups, and industry leaders navigating everything from ownership models to transfer market economics. He is also the author of two highly regarded books on football finance and co-hosts the Price of Football podcast, which has surpassed 20 million downloads and built a loyal following through its blend of sharp analysis, accessibility, and wit. Alongside co-host Kevin Day, Kieran also delivers a live version of the show that combines financial expertise with entertainment, offering audiences a unique and engaging experience. His media presence is extensive, with regular contributions to the BBC, Sky Sports, ITV, Forbes, and The Economist, and written work featured in The Guardian, The Times, and When Saturday Comes.

Whether speaking at conferences, delivering tailored workshops, or presenting the live Price of Football experience, Kieran equips audiences with practical financial literacy that extends far beyond the boardroom. He helps leaders, fans, and industry professionals understand the forces shaping modern football, from profit and sustainability rules to transfer strategy and ownership structures. His ability to make intricate financial concepts accessible and relevant ensures that audiences leave with clarity, confidence, and actionable perspective. With humour, insight, and a deep respect for the game, Kieran transforms football finance from a niche specialism into a subject that informs smarter thinking, better conversation, and lasting impact.