Lukasz Zelezny

Lukasz Zelezny is an SEO consultant and top 10 UK social media influencer recognised for his expertise in search engine optimisation and digital marketing strategy. A UK Search Awards judge with over 15 years' hands-on experience, he has led organic performance for major brands including Zoopla, uSwitch, HomeAway, and Thomson Reuters, consistently driving measurable improvements in visibility, traffic, and conversion rates. Speaking at 10 to 20 international conferences annually, from ClickZ Shanghai to Brighton SEO, Lukasz equips audiences with practical, up-to-date techniques in SEO, social media, and analytics that organisations can implement immediately to strengthen their online presence and achieve sustainable organic growth.

After building organic performance strategies for major brands including Zoopla, uSwitch and HomeAway, Lukasz Zelezny founded SEO.London to deliver hands-on consultancy that transforms how organisations compete in search. Since launching his career in 2005, he has shaped the digital visibility of companies spanning property, finance, travel and technology, consistently driving measurable growth in traffic, engagement and conversion rates. His work as a UK Search Awards judge and recognition as a top 10 UK social media influencer reflects his standing within an industry where credibility is earned through results, not rhetoric.

Lukasz's expertise is rooted in technical precision and commercial impact. As former Director of Organic Performance at ZPG, he led teams responsible for the search strategies of household names, building systems that balanced algorithmic complexity with user experience. His consultancy practice now serves clients across the UK, Europe and beyond, offering SEO audits, strategic planning and ongoing optimisation that address the realities of modern search behaviour. A graduate of the Silesian University of Technology with a degree in Marketing, he combines academic foundations with relentless curiosity, dedicating significant time to tracking shifts in search technology, platform updates and emerging digital marketing trends. This commitment ensures his recommendations remain grounded in current best practice rather than outdated assumptions.

Speaking at 10 to 20 international conferences each year, from ClickZ Shanghai to Brighton SEO, Lukasz delivers practical guidance that audiences can apply immediately. His workshops and meetups distil complex SEO, social media and analytics concepts into actionable frameworks, equipping marketing teams and business leaders with tools to improve their online presence without relying on guesswork or generic advice. Clients working with SEO.London report sustained increases in organic traffic and search rankings, attributing success to his ability to diagnose technical barriers, refine content strategies and align SEO efforts with broader business objectives. Whether addressing conference audiences or collaborating directly with organisations, Lukasz's focus remains consistent: helping businesses achieve sustainable organic growth through clear strategy, technical rigour and a deep understanding of how search engines and users interact.