Mark Terry-Lush

Mark Terry-Lush is a marketing strategist, agency founder, and international speaker who translates complex innovation into commercial clarity for global brands and forward-thinking organisations. Over two decades, he has launched six agencies across Europe, the US and China, advised household names including Coca-Cola, TikTok, BMW MINI and the United Nations, and established himself as a compelling voice on AI's real-world impact in marketing, hospitality and tourism. His keynotes at leading forums such as SXSW, Cannes Lions and Dmexco combine creative flair with honest reflection and sharp commercial thinking, equipping audiences with actionable strategies to navigate digital transformation, build brand fame and lead confidently in the AI era.

Over two decades ago, Mark Terry-Lush set out to help global brands navigate the fast-moving worlds of marketing, innovation and technology. Since then, he has launched six agencies across Europe, the US and China, advised household names including Coca-Cola, TikTok, BMW MINI, ASICS, Under Armour and the United Nations, and supported dozens of Chinese brands as they expanded into international markets. Today, as CEO of a UK-based agency and partner in a wider group that owns three creative agencies, he continues to shape how organisations connect with audiences in an era defined by digital transformation and artificial intelligence. He also chairs Visit Dean Wye, a destination management organisation, and appears regularly on television as a commentator on tourism and business, including an upcoming feature on Channel 5's The Hotel Inspector.

Mark has established himself as a compelling voice on AI's real-world impact, particularly in marketing, hospitality and tourism. His keynote at Diggit 2025 in Slovenia, where he shared the stage with speakers from the European Space Agency, Meta and Bloomberg, drew widespread praise and follow-up interest from industry leaders. He speaks regularly at leading global forums including SXSW, Cannes Lions, Dmexco and events across the Baltics, and contributes to industry media such as Marketing Magazin. His insights are grounded in lived experience: he understands both the creative potential and the commercial realities of emerging technology because he has worked at the sharp end of brand building, market expansion and agency leadership. Alongside his professional work, Mark is a guest lecturer on leadership and marketing at the University of Gloucestershire and the University of Westminster, where he helps the next generation of marketers develop strategic thinking and commercial confidence.

As a speaker, Mark combines deep insight with creative flair and clear commercial thinking. His sessions are packed with fresh thinking, honest reflection and actionable takeaways that audiences can apply immediately. Whether exploring AI and innovation in marketing, the future of social and digital business, building brand fame in a shifting global landscape, or leadership in the AI era, Mark equips organisations with the strategies and confidence they need to move forward with purpose. His ability to translate complex innovation into practical, commercially relevant ideas makes him a valuable addition to conferences, leadership events and corporate forums where clarity, credibility and lasting impact matter most.