Noelia Amoedo

Noelia Amoedo is a digital technology leader and entrepreneur who specialises in AI governance, innovation strategy and ethical digital transformation. With more than twenty-five years at the forefront of global tech shifts, from mobile and social platforms to programmatic advertising and AI-driven products, she founded and led mediasmart, a SaaS platform she successfully sold to the Affle Group, and now leads NODEOM, a technology advisory firm. A Fulbright Scholar with degrees in Physics and Electrical Engineering from Stanford, Noelia serves as Adjunct Professor at IE Business School, where she educates senior leaders on AI strategy and human-centred technology. Her sessions cut through hype and anxiety, empowering organisations to lead with clarity, confidence and purpose in times of rapid technological change.

After founding and successfully selling mediasmart, a SaaS platform in the AdTech space, to the Affle Group, Noelia Amoedo turned her focus to a challenge that matters more than ever: helping leaders cut through AI hype and build technology that serves real people. Her career spans more than twenty-five years at the forefront of global tech shifts, from mobile services and social networks to programmatic advertising and AI-driven products. Throughout each chapter, she has remained an operator at heart, leading fast-moving teams across five continents and scaling businesses in some of the most dynamic markets in digital technology. Today, as founder of NODEOM, a technology advisory firm, and Adjunct Professor at IE Business School, she channels decades of hands-on experience into guiding senior leaders through AI governance, strategy and ethical digital transformation.

Noelia's credibility stems from a career built in Silicon Valley and shaped by real operational responsibility. She has held senior roles at Palm, the social network hi5 and Buongiorno, a leading mobile services company, and served as a Non-Executive Director of Affle following the acquisition of her own venture. A Fulbright Scholar, she holds a degree in Physics from the University of Santiago de Compostela, a Master's in Electrical Engineering from Stanford University and a Certificate in Corporate Governance from ESADE. Fluent in four languages, she has also been a fellow of The Aspen Institute España for over a decade. Her contributions to the industry have earned recognition including honours among the Top 30 Women Entrepreneurs, Top 100 Entrepreneurs, and an Honorary Award for a Whole Career in AdTech. At IE Business School, she educates senior leaders on human-centred, ethical AI, translating complex technical concepts into strategic frameworks that drive responsible innovation.

Known for her honest and thought-provoking style, Noelia speaks openly about AI anxiety, leadership blind spots and the limits of chasing success without purpose. Her sessions challenge audiences to stop dancing with shadows and start leading with intention, courage and clarity in uncertain times. She empowers organisations to move beyond fear and overpromising, offering practical frameworks for engaging with AI and digital transformation in ways that are grounded, ethical and genuinely useful. Whether addressing boardrooms or conference audiences, Noelia delivers lasting impact by helping leaders make confident decisions when technology evolves faster than certainty, ensuring they build systems that work in the real world and serve real people.