Rahmon Agbaje

Rahmon Agbaje is a multi-award-winning digital entrepreneur and co-founder of Loud Parade, an industry-leading creative and music production agency pioneering innovative approaches at the intersection of culture, technology, and advertising. Recognised by Forbes 30 Under 30, Campaign Magazine, and Hearst Media Week's 30 Under 30, he has also served as a Cannes Lions Juror and won the KPMG Black Entrepreneur of the Year Award. His work has generated over 8 billion views across campaigns for global brands including Nike, Fenty Beauty, Samsung, LEGO, and Marriott Hotels. Rahmon equips organisations with authentic sonic branding strategies that transform brand recognition, using bespoke music compositions and AI-driven insights to create viral sounds that deepen audience connection and drive measurable commercial impact.

When Rahmon Agbaje co-founded Loud Parade, he set out to solve a problem that had plagued advertising for decades: how to make brand music feel as authentic and culturally relevant as the tracks dominating streaming platforms. That vision has since generated over 8 billion views across social campaigns for global brands including Nike, Fenty Beauty, Samsung, LEGO, and Marriott Hotels, establishing Loud Parade as the leading sonic branding and music creative agency for a generation that demands authenticity. His approach combines bespoke, chart-quality music composition with AI-driven insights that test emotional resonance, ensuring every sound aligns with a brand's identity whilst creating the viral moments that drive recognition, engagement, and measurable commercial growth. Rahmon's entrepreneurial impact has earned him recognition on Forbes 30 Under 30, Campaign Magazine, and Hearst Media Week's 30 Under 30, alongside accolades including the KPMG Black Entrepreneur of the Year Award and a prestigious role as a Cannes Lions Juror.

Rahmon's expertise extends beyond creative innovation into the broader technology and media ecosystem. His tenure as a venture associate at Founders Factory saw him championing early-stage companies pioneering advances in virtual reality, augmented reality, and artificial intelligence, deepening his understanding of how emerging technologies reshape brand engagement. A graduate in Philosophy, Politics and Economics from the University of Warwick, Rahmon applies both analytical rigour and creative instinct to his work, operating at the intersection of culture, commerce, and technology. His thought leadership has reached international audiences through speaking engagements at LEAP Riyadh, Misk Riyadh, Cannes Lions, Web Summit, and Advertising Week New York, where he has shared insights on music marketing, sonic branding, and the future of culturally driven advertising. Rahmon's partnership with co-founder Maatin Adewunmi has also expanded Loud Parade's global footprint, with recent collaborations including the British Consulate in New York celebrating UK creative exports contributing £3.4 billion to the economy.

Rahmon equips organisations with practical strategies to transform how audiences experience their brands through sound. His work demonstrates that music in advertising can move beyond background noise to become a strategic asset that builds emotional connection, drives cultural relevance, and delivers tangible results. By combining storytelling with scientific testing and authentic creative execution, he helps brands cut through the noise of oversaturated digital spaces and create memorable moments that resonate across platforms. Audiences leave Rahmon's sessions with actionable frameworks for integrating sonic identity into their marketing strategies, understanding how to leverage music as a tool for differentiation, and recognising the commercial value of culturally informed creative decisions. His commitment to supporting emerging artists whilst elevating brand marketing reflects a broader mission: to make advertising more authentic, innovative, and impactful for the next generation of consumers.