Roberto Forzoni

Roberto Forzoni is an internationally renowned performance psychologist with over 30 years' experience transforming the mindset and performance of elite athletes and corporate leaders. As National Performance Psychology Manager at the Lawn Tennis Association, he created Team Murray, coaching Andy Murray to three Grand Slam titles, Olympic Gold, and world number one status, whilst his work with eight Premier League clubs includes catalysing West Ham's remarkable turnaround from a 23% to 78% win rate. Author of The FA's Guide to Psychology in Football and a trusted BBC consultant, Roberto translates elite sports psychology into practical strategies that help organisations develop winning mindsets, strengthen teamwork, and build resilience under pressure.

When Andy Murray lifted three Grand Slam trophies, claimed Olympic Gold, and reached world number one, Roberto Forzoni stood behind the scenes as the architect of Team Murray's mental fortitude. As National Performance Psychology Manager at the Lawn Tennis Association, Roberto shaped the psychological framework that enabled one of Britain's greatest sporting triumphs, whilst simultaneously mentoring Laura Robson to Junior Wimbledon victory. His influence extends across elite sport, from preparing Derek Chisora for his World Heavyweight Championship fight against Tyson Fury to coaching British Olympic and Paralympic medallists who have collectively earned over 40 medals across judo, athletics, boxing, and beyond. In football, Roberto has worked as first-team coach and performance psychologist for eight Premier League clubs, including Crystal Palace, Brentford, Brighton, West Ham United, Southampton, Charlton, and Norwich City, most notably catalysing West Ham's escape from relegation by transforming their win rate from 23% to 78%.

Roberto's authority in performance psychology rests on three decades of applied expertise translating mental resilience strategies from the sporting arena into corporate environments. Author of The FA's Guide to Psychology in Football for the English Football Association, he has established himself as a trusted BBC consultant and adviser to global organisations seeking to elevate team performance under pressure. His client portfolio spans Adobe, TT Investments, Marubeni, and EXPAT Academy, organisations that have benefited from his evidence-based approach to developing winning mindsets, strengthening collaboration, and building sustainable high performance. In 2024 alone, Roberto delivered over 150 speaking engagements, workshops, and advisory sessions, whilst his recent publications, including Unlocking Peak Performance and Thinking Traps Unmasked, offer practical frameworks grounded in real-world success. His work on football superstition for Hisense's 2026 World Cup campaign demonstrates his ability to connect psychological insight with cultural phenomena, reaching millions through national media tours.

Roberto equips leaders and teams with immediately applicable tools to thrive in high-stakes environments. His workshops move beyond theory, offering concrete strategies for managing stress, fostering resilience, and optimising decision-making when it matters most. Audiences leave with a clear understanding of how elite athletes prepare mentally for competition and how those same principles translate into boardrooms, sales floors, and operational teams. Whether addressing corporate wellbeing, team cohesion, or performance under pressure, Roberto delivers tangible outcomes that drive measurable improvement. His engaging delivery style combines sporting anecdotes with psychological rigour, ensuring participants gain both inspiration and practical techniques they can implement immediately. For organisations seeking to unlock their teams' potential and create cultures of sustained excellence, Roberto provides the expertise and insight that transforms ambition into achievement.